BUSINESS DEVELOPMENT REPRESENTATIVE

A Business Development Representative (BDR) at Patterson Pope expands our reach by generating new business opportunities using the phone and online resources. Through a combination of market research, networking, and outreach, BDRs strategically identify and engage leads and accounts, qualify and nurture them, and transition potential projects for Account Executives. The Business Development Representative (BDR) role is the tip of the spear in producing and driving business for Patterson Pope.

Core functions of the role:

• Prospecting:
• Finding new business opportunities.
• Outbound marketing and sales strategies for qualified lead generation via e-mail, sequencing, phone, paid ad campaigns, social media, text, and online chat.
• Lead qualification:
• Determining which leads are most promising.
• Determine the application, challenges, and priorities of inbound leads for routing to sales representatives through email and discovery calls.
• Lead nurturing:
• Continuing to engage with leads
• Communicate and engage with leads to develop relationships, educate, and build value for qualified lead conversions on potential projects.
• Scheduling meetings:
• Setting up meetings for sales representatives
• Transition of qualified leads to potential projects with account executives.
• Social selling:
• Using social media to generate leads.
• Leverage social media to expand professional network, develop and maintain relationships, and nurture social media marketing and social selling.
• Networking:
• Building relationships with businesses
• Building relationships with previous customers, potential opportunities, and ideal customer profiles for continued nurturing and education.
• Strategy Development and Execution:
• Develop, cultivate, and nurture self-generated leads to strengthen outbound activity using a combination of outreach tools and systems, including phone, email, social media, and Customer Relationship Management (CRM).
• Work with account executives to develop and implement appropriate prospect strategies, Go-to-Market (GTM), and Account-Based Marketing (ABM) tactics.
• Customer Relationship Management:
• Create & edit contacts, leads, companies, and deals.
• Direct management of new records created from various sources.
• First and primary point of contact for all new lead types and directs the transition process for new project creation with Account Executives.
• Direct management of the leads pipeline.
• Full source reporting on all projects within the sales pipeline.
• Whitespace Research:
• Build custom ideal-fit audience groups
• Leverage different tools in the tech stack to find, build, and engage with net-new companies and contacts to drive new engagement and projects
• Other duties may be assigned.