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Business Development Representative

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Phoenix Ecommerce Technologies Business Development Representative

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Phoenix is the Autonomous Commerce Platform for DTC Founders. We unify storefronts, checkout, payments, and operations into one platform where AI agents handle the operational grind and merchants focus on growth.

We set out to build the "Shopify of Direct Response" and along the way recognized something bigger. Direct response is roughly a third of all ecommerce transactions, a trillion-dollar market chronically overlooked by Silicon Valley. The merchants who run it are obsessive about tooling.

They live and die by velocity, conversion, and margin. They have no brand moats. They only compete on operations, which is exactly what makes them ripe for agentic disruption and the earliest, fastest adopters of AI agents in commerce.

That insight reframed Phoenix from "the Shopify of DR" to the AI Agent Platform for DTC Founders.

This is a category-defining bet, and we are running at it from a position of strength.

Where We Are Today

8-figure ARR growing 100%+ YoY
Strong unit economics and efficient growth
Rapid merchant adoption and expanding market presence
Backed by experienced operators and investors with a history of building and scaling successful businesses

Why Now

This is a rare opportunity for a technical leader to step into a company with proven revenue, product-market fit, an established team, and a large market opportunity.

Three things make this an inflection point:

Product-market fit is established. Demand continues to grow, merchant adoption is accelerating, and Phoenix is outperforming expectations.
There is an opportunity to define a category. While many companies are building AI tools for commerce, few are focused on helping sophisticated DTC operators automate revenue-generating decisions at scale.
Our customers are AI-ready. They adopt technology quickly when it drives measurable business outcomes, creating an ideal environment for agentic products.

The Role

We are hiring a Business Development Representative to open the top of Phoenix's funnel and carry those conversations further than a traditional SDR role allows.

You will source and qualify high-risk DTC merchants doing $150K+ in monthly revenue (GMV), run first-call discovery yourself, and build the case for why Phoenix replaces the stack they are running today.

Prospecting is the majority of the job, but you are expected to understand a merchant's business well enough to lead a discovery conversation, diagnose where they are losing money, and speak credibly about checkout, payments, fulfillment, and subscription economics.

Our merchants are operators. They can tell within thirty seconds whether you understand their business. Generic outreach does not work here, and we are not looking for someone who wants to run a sequence and wait.

You will work closely across:

Outbound prospecting and account research
Discovery and qualification
Direct response and DTC commerce
High-risk merchant verticals
Account Executives and sales strategy
Marketing, messaging, and campaign testing
Product and Client Success feedback loops

What You'll Own

Pipeline Generation

Build and maintain target account lists across several DTC verticals including nutraceuticals, supplements, skincare, clothing, accessories and subscription or continuity offers
Prospect merchants at $150K+ in monthly revenue across cold calls, email, LinkedIn, SMS, and industry communities
Research every account before outreach: offer type, funnel structure, checkout stack, ad channels, and visible operational pain
Maintain the consistent daily and weekly activity that produces predictable pipeline
Test, measure, and iterate on messaging, sequences, and channel mix rather than running the same play indefinitely

Discovery & Qualification

Run genuine first discovery conversations, not meeting-setting calls
Qualify against clear criteria: volume, business model, current stack, processing setup, growth constraints, timing, and decision process
Diagnose specific pain: declined transactions, chargeback exposure, checkout conversion loss, stockouts, fulfillment breakdowns, and fragmented tooling
Document findings so the Account Executive walks into a fully briefed second call
Disqualify quickly and honestly when Phoenix is not the right fit

Merchant & Market Fluency

Develop real command of direct response commerce: offer structures, upsells, subscriptions, LTV, CAC, and margin
Understand how Phoenix's storefront, checkout, payments, and operations layers solve those problems specifically
Hold credible conversations with founders, heads of ecommerce, and operations leaders
Bring competitive and market intelligence back to Sales, Marketing, and Product

Process & Systems

Keep CRM data accurate, current, and complete
Own your reporting on activity, conversion rates, and pipeline contribution
Partner with Account Executives on account strategy and clean hand-offs
Contribute to the sales playbook, sequences, and enablement material as the motion matures

What We're Looking For

Required

3+ years in sales development
Demonstrated record of consistently generating qualified pipeline and meeting or exceeding quota
Ability to run a discovery conversation and uncover business pain, not simply book a meeting
Excellent written communication — you can write cold email that earns replies
Strong phone presence and genuine comfort with high-volume cold calling
Working command of CRM and outreach tooling such as HubSpot
Ability to research accounts and personalize outreach at volume
Business acumen strong enough to hold a substantive conversation with a founder or operator
Resilience, self-direction, and coachability in a fast-moving environment

Preferred

Experience selling into ecommerce, DTC, direct response, payments, or SaaS
Familiarity with Shopify, WooCommerce, ClickFunnels, Checkout Champ, Konnektive, Sticky.io, or similar platforms
Understanding of high-risk merchant categories and the processing challenges they face
Experience selling to founder-led businesses and owner-operators
Experience at an early-stage or high-growth company where the playbook was still being written
Track record of building an outbound motion from scratch rather than inheriting one
Experience carrying a pipeline or revenue-influenced quota rather than a pure meetings quota

Leadership Traits We Value

High ownership
Decisiveness
Strong recruiting and talent development capabilities
Accountability
Product judgment
Calm under pressure
Builder mentality

Culture

These are the values that guide how we operate:

All In to Win — Operate with urgency, intensity, and a relentless bar for excellence.
A Players Only — Only hire, develop, and keep A players. Protect talent density.
Merchant First — Merchants are why we exist. Every decision measured by merchant impact.
Entrepreneurial Spirit — Move like a Day One company. Fast, scrappy, hungry. Everyone owns.
Execution Over Ego — Best ideas win regardless of source. Status and titles do not matter.

Skills