Business Development & Sales Operations Executive [CCP for Retail Professionals & Associates]

Scope of Responsibilities

The Employeeshall develop the Company’s retail sales capability in the premium

furniture sector, build trade partnerships with the interior design community, and

establish the customer experience and sales operations infrastructure required to

support sustainable growth.

Responsibilitiesinclude, but are not limited to the following.

2.1 TradeChannel Development & Customer Acquisition

• Identify and research Interior Design firms,architectural practices, and project specifiers, conducting market profilingto qualify partners by project type, design specialisation, and materialspecification preferences.

• Conduct structured customer acquisition activities through office visits,calls, and digital channels to introduce Woodslab’s product range and bespokeretail offering.

• Build long-term professional relationships with InteriorDesigners and trade partners to position Woodslab as a preferred supplierwithin the design and specifiercommunity.

• Secure showroom appointments for designers and theirend-clients, and host tradevisits at the One Sims Lane showroom.

• Manageoutreach across multiple communication channels, including email, telephone,LinkedIn, and in-person engagement.

• Maintain consistent follow-ups on designer referrals,project opportunities, and pipelineactivity.

• Representthe Company at retail and design industry events to develop businessrelationships and generate qualified retail and trade leads.

2.2 ProductAdvisory & Consultative Retail Sales

• Acquire working knowledge of wood species characteristics,grain movement, density, and provenance across the Woodslab slab range,including African Ebony,Japanese Sakura, Australian Eucalyptus, and European Maple.

• Provide product advisory to showroom customers and tradepartners on table proportions, base configurations, edge treatments, andfinish options suited to theirproject requirements.

• Translate customerrequirements into technical specifications that the production team can build to, covering dimensions,structure, joinery, and finish schedule.

• Prepare detailed itemised quotations covering slab cost,base, finishing, optional epoxy work, delivery, and installation, and presentpricing within agreed commercialparameters.

• Close retail andtrade sales across the full customer journey, from initial enquiry through to deposit, contract, slabreservation, and order confirmation.

• Maintain understanding of the premium furniture retailmarket, target customer segments, and economic factors influencing demand in thebespoke furniture sector.

• Support walk-in and appointment customers during showroomoperating hours, delivering a consultative retail experience consistentwith the Company’s premiumpositioning.

2.3 CustomerRelationship Management & Sales Pipeline Operations

• Designand maintain a structured customer database segmented across InteriorDesigners, trade partners, retail walk-in customers, and project clients.

• Record allcustomer interactions, outreach activities, and project updates in the Company’s CRM system.

• Track appointments, follow-ups, and pipeline movement across stages,surfacing patterns incustomer behaviour, engagement, and conversion.

• Develop and operate customer loyaltyinitiatives that strengthen long-term relationships with trade partners andrepeat retail customers.

• Monitor the active sales pipelineacross trade and retail channels to support the achievement of sales targets.

• Continuouslyimprove the CRM system, workflows, and data fields for long-term scalability.

2.4 SalesOperations, Service Excellence & Visual Merchandising

• Create structured customer engagement methods consistentwith retail service excellencestandards in the premium furniture sector.

• Develop Standard Operating Procedures (SOPs) coveringshowroom retail sales, trade partner management, quotation preparation, orderhandover, and after-retailsales service.

• Design workflows and reference materials for future salesteam members, includingcustomer service scripts, objection-handling guides, and product knowledgeresources.

• Document the full retail customer journey from firstcontact through to delivery and post-sale account care, identifying and addressingservice gaps as they arise.

• Maintain visualmerchandising of the showroom, ensuring product displays, slab librarypresentation, and customer touch-points are aligned with the Company’s brand and retail standards.

• Maintainaccurate retail administration records across pipeline activity, salestransactions, customer profiles, and trade partner accounts.

2.5 RetailAnalytics & Market Intelligence

• Review trade partner engagement, retail conversion rates,and pipeline velocity usingCRM data and sales records.

• Analyse customer behaviour across product categories,material types, and customersegments to identify patterns and preferences.

• Track product performance and demand trends in thebespoke and premium furnitureretail segment.

• Monitor feedback from designers, showroom visitors, andproject clients to assessservice quality and product fit.

• Track market trendsand developments in the local interior design and furniture retail sectors.

The Employee shall translate analyticalfindings into recommendations to management on:

• Product demandtrends and inventory priorities

• Customeracquisition and customer loyalty strategy

• Marketopportunities in the furniture retail and interior design trade sectors

• Improvements to the retail sales strategy and service delivery 2.6Sales Target Setting & Performance Management

The Employee shallparticipate in establishing structured retail and trade performance targets,including:

• Customeracquisition and trade partner outreach targets

• Retail salesand revenue targets

• Sales pipelineand conversion targets

• Showroomappointment and customer engagement targets Targets may be reviewed periodically bymanagement.

2.7 Sales TeamDevelopment & Capability Building

As the Companygrows, the Employee may support the development of the retail

sales team.Responsibilities may include:

• Creatingonboarding processes for new retail sales team members

• Developingproduct knowledge guides, sales training materials, and service excellenceplaybooks

• Coaching future sales representatives on showroom retailoperations, trade partner management, customer relationship management, andthe Company’s CRMand sales systems

• Building a structured retail sales organisation aligned tothe Company’s growth plan

2.8 Reporting,Stakeholder Management & Showroom Support

• Maintainaccurate CRM records across trade and retail channels.

• Report onpipeline progress, retail sales performance, and trade partner activity.

• Provideregular performance updates to the Director and other internal stakeholders.

• Share marketintelligence gathered from designers, customers, and trade events.

• Support showroom retail operations alongside the widerteam during operating hours,including walk-in coverage, customer hosting, and end-of-day readiness.

2.9 ShowroomExperience Design

The Employee shall design and continuously develop thecustomer experience within the Company’s One Sims Lane showroom, ensuring thephysical environment, product presentation, and customer journey reflect theCompany’s premium bespoke positioning. Responsibilities include:

• Design theshowroom layout and customer flow, zoning the slab library, finished pieces,and consultation areas to guide customers through a structured discoveryjourney.

• Curate thepresentation of the slab range and signature pieces, applying visualmerchandising and spatial design principles that showcase speciescharacteristics, scale, and craftsmanship.

• Develop sensoryand experiential touchpoints across the showroom, including lighting, materialssampling, and finish and edge displays, that bring the bespoke commissioningprocess to life for walk-in and trade visitors.

• Plan andexecute seasonal and thematic display refreshes, aligning showroom presentationwith featured collections, new arrivals, and trade campaigns.

• Establishstandards and a recurring review process for showroom presentation, ensuringconsistency and brand alignment across all customer touchpoints.

• Gather customerand designer feedback on the showroom experience and translate it intoimprovements to layout, display, and the in-store journey.