Business Development & Sales Senior Exec (FMCG / Retail) | Regional Expansion | Up to $4,500

Salary: Up to $4,500/month
Working Location: North-Central Singapore
Employment Type: Full-time, Permanent
Industry: FMCG / Consumer Products / Household & Baby Care

About the Role

We are seeking a driven Business Development & Sales Manager to lead sales growth, retail expansion and regional business development for an established consumer brand.

The role focuses on Singapore FMCG/retail channels, new business development, and regional distributor expansion across Southeast Asia, with additional opportunities in B2B and institutional channels.

Key Responsibilities

Sales & Business Development

• Develop and execute sales and business development strategies to achieve revenue and growth targets.
• Identify and secure new customers, retail accounts and distribution channels.
• Build and maintain strong relationships with key accounts and channel partners.
• Develop proposals, quotations, commercial plans and sales presentations.
• Monitor sales performance, market trends and competitor activities.
• Identify opportunities to increase product range, sales volume and market share.

Retail & FMCG Channel Development

• Manage and grow relationships with retailers, pharmacies, supermarkets, hypermarkets and specialty stores.
• Develop plans for product launches, promotions, trade marketing and in-store activations.
• Work closely with internal teams to ensure product availability and timely execution of promotions.
• Drive account growth through cross-selling, upselling and new product introductions.

Regional Business Development

• Identify and evaluate regional distributors, importers and business partners across Southeast Asia.
• Develop and maintain distributor relationships in Malaysia, Cambodia and other regional markets.
• Negotiate commercial terms, distribution arrangements and business plans with regional partners.
• Conduct market research and identify new opportunities for regional expansion.
• Undertake regional business travel when required.

B2B / Institutional Business Development

• Identify opportunities within B2B, institutional and commercial hygiene channels.
• Develop new accounts and partnerships beyond traditional retail channels.
• Work with internal product and technical teams to understand customer requirements and recommend suitable solutions.

Project & Commercial Support

• Coordinate multiple business development projects and follow up closely on implementation.
• Work with marketing and operations teams on campaigns, product availability and customer fulfilment.
• Prepare regular sales reports, forecasts and market updates.
• Support other commercial initiatives and projects as required.

Requirements

• Diploma or Degree in Business, Marketing, Sales, FMCG or a related discipline preferred.
• Minimum 5 years of experience in Sales, Business Development, Key Account Management or Channel Development.
• Proven experience in FMCG, consumer products, household products, personal care, baby care or related industries.
• Strong understanding of the Singapore retail and FMCG landscape.
• Experience working with retailers, pharmacies, supermarkets, distributors or channel partners.
• Proven track record in new business development and revenue growth.
• Experience in regional distributor management or Southeast Asia market development will be highly advantageous.
• Strong commercial negotiation, presentation and relationship management skills.
• Willing to travel regionally when required.

Good to Have

• Experience in household cleaning, hygiene, baby care or consumer healthcare products.
• B2B / institutional sales experience.
• Existing network of regional distributors or retail partners.
• Exposure to trade marketing, digital marketing or e-commerce.

Why Join?

• 💰 Salary up to $4,500/month
• 🌏 Opportunity to drive regional business expansion
• 📈 Hands-on ownership of sales and business development
• 🤝 Exposure to retail, FMCG, B2B and distributor channels
• 🚀 Opportunity to grow an established consumer brand into new markets
• 🏆 Fast-paced and entrepreneurial working environment

📩 Apply Now

Send your updated resume in MS Word format to: Vanessa.chua@crew.sg

Please include:

• Current & Expected Salary
• Availability / Earliest Start Date
• Notice Period (if applicable)

Only shortlisted candidates will be notified.

Vanessa Chua Peng Teng (R25158315)
Recruitment Consultant
CREW by HRnet | HRnet Ventures Pte Ltd
EA Licence No.: 24C2435