Business Development Specialist - Surgical Robotics
This Business Development Specialist
will represent cutting-edge surgical robotic systems and robotic digital
visualisation platforms, helping hospitals and surgeons advance clinical
outcomes and transform operating theatre efficiency across South Africa and
SADC regions.
Area of Responsibility
As a Business Development Specialist,
you will drive commercial expansion in surgical robotics and robotic
visualisation segment, owning the sales process, developing strategic
partnerships, and supporting successful installations and clinical adoption
across both private and public healthcare sectors.
KEY RESPONSIBILITIES
- Develop and execute
strategic account plans to drive growth across targeted hospitals and
healthcare institutions.
- Engage surgeons, theatre
staff, executives, and procurement stakeholders to support the adoption of
advanced robotic technologies.
- Lead the full sales
cycle: prospecting, technical and clinical presentations, product
demonstrations, clinical evaluations, and contract negotiation.
- Position modular robotic
systems, ergonomic surgeon consoles, enhanced 3D/4K visualisation, and
minimal-infrastructure setup as key customer value drivers.
- Collaborate with
clinical specialists and engineers to ensure smooth onboarding and high
utilization post-installation.
- Monitor competitor
activity, market trends, and customer insights to inform strategy.
- Maintain accurate CRM-based
pipeline reporting, forecasting, and customer communication history.
- Support post-sales
activities including clinician training, troubleshooting, and ongoing account
management.
BUSINESS DEVELOPMENT & MARKETING RESPONSIBILITIES
- Drive the execution of strategic and tactical business plans to support the growth of the Robotics
business unit.
- Partner with Product Management to support and deliver journal clubs, customer workshops,
advisory board meetings, and regional and international congresses.
- Collaborate with Sales Management to support territory-based sales budgeting, forecasting, and growth planning.
- Plan and execute high-impact marketing initiatives, including congress participation, customer workshops, and educational
programs.
- Conduct
regular customer and prospect engagements to develop and
convert new business opportunities.
- Promote the full range robotics portfolio through value-based selling and solution-driven engagement.
- Maintain in-depth product, clinical, and market knowledge to communication features and, benefits, and
clinical value propositions.
- Monitor competitor activity through structured market analysis and provide insights to inform competitive positioning and strategic responses.
- Ensure effective implementation of marketing strategies that support brand presence, market
penetration, and sustainable revenue growth.
Requirements
QUALIFICATIONS
- Bachelor’s degree in commerce, Business, Healthcare Technology, or related fields.
- Minimum 5 years’ capital equipment sales experience in healthcare or medical technology.
- Strong understanding of procurement pathways, clinical theatre workflows, and hospital systems.
- Prior experience in surgical robotics, minimally invasive systems, or advanced OR technologies is advantageous.