Business Education Manager | Professional Products Division
MISSION - In charge of creating and implementing the PPD Business Education strategy in order to massify Business Education reach in the country, to upskill PPD clients in all physical channels (independent salons, chains, pro-shops, specialty retail), in coordination with Sales team KEY RESPONSIBILITIES - STRATEGY - Creates Business Education strategy respecting the division guidelines and budget - Creates the annual action plan per channel & customer target - Localizes global offer and develops complementary local content & formats in coordination with the global team - COMMUNICATION - Ensures the Business contents visibility on socials, Access and LPS, contributes to animate the platforms traffic and take care of the business editorial plan - Develops an innovative & strong communication plan to promote engagement & conversion (CRM) - COLLABORATION - Keeps an ongoing relationship with the international teams - Works together with the Educators, Digital & Sales team in order to find qualitative & quantitative insights, with the aim to increase the customer & sales experience - In conjunction with the country LSA lead, encourages the Business Education upskilling within the Division, for : - Internal business educators - Field force - Marketing, Education, - Digital and Sales Teams - PERFORMANCE - Defines KPI's to measure the impact of the Business Education activities on the customers - MANAGEMENT: - Reports to the PPD Education Director KEY INTERACTIONS WITH - Country education management - Sales teams - Brands teams, Activation teams - PR, Digital teams - Educators, Business experts - Orga & Performance Manager - LBA Global team - LSA local & Global teams - Online & content manager SKILLS B to B partners needs identification Data driven decision making People Development Coaching conversations Activation excellence Business opportunities identification Business relationship management Facilitation Engaging selling to customers / retailers Omnichannel experience design Budget management Performance enablement Expertise-Based trust building Professional beauty technique Professional centric activation