Description
Envision Employment Solutions is currently looking for a Business Growth & Marketing Director for one of our partners, an industry leader in the insurance and financial services sector!
Objective:
The Business Growth & Marketing Director drives business growth through strategic partnerships, new product creation, and brand-led customer experiences. Represents at corporate networking events, manages relationships with insurance providers and premium medical service providers, and leads a brand-oriented customer service function.
Responsibilities:
Marketing & Branding:
Develop and execute integrated marketing strategies across digital and offline channels.
Create and oversee branding materials that reinforce company identity and market positioning.
Lead external communications and content creation to strengthen brand awareness.
Represent the company at corporate networking events annually for lead generation and brand positioning.
Customer Excellence:
Establish a branded customer service function aligned with the company’s identity.
Collaborate with Customer Service & Sales teams to deliver premium client experience.
Drive initiatives that enhance customer loyalty and satisfaction.
Craft special service programs for key accounts.
Optimize value proposition across all products and customer touchpoints.
Provider Relations:
Build and maintain strong relationships with insurance providers, brokers, and medical service providers.
Negotiate and optimize provider agreements to enhance company offerings.
Develop and maintain relationships with brokers, ensuring long-term collaboration and support business growth.
Collaborations & Innovation:
Carry out the creation of new products and programs.
Identify and pursue strategic collaborations that expand market reach.
Explore new markets, premium services, and innovative solutions to strengthen propositions.
Create new insurance products and craft special service programs tailored to key accounts.
Strategic Growth & Leadership:
Define and execute the company’s business growth roadmap in alignment with corporate objectives.
Develop, manage, and continuously improve the Premium Program.
Craft special service programs for key accounts.
Leadership & Strategic Direction:
Provide vision and direction to align business development and marketing initiatives with corporate objectives.
Act as a champion of ideas, driving innovation and positioning as a premium brand in the region.
Lead cross-functional collaboration, ensuring Marketing, Sales, and Customer Service strategies are integrated for maximum impact.
Monitor market trends and competitor activities to guide strategic priorities.
Requirements
Bachelor’s degree in business administration, marketing, communications, or a related field.
Proven networking capabilities and a well-connected profile.
Strong brand identity mindset and ability to champion ideas.
Experience creating new products or programs from scratch.
Strong background in business development, partnerships, or brand marketing (insurance/health services preferred).
Experience managing provider relationships (insurance companies, clinics).
Proven ability to extend brand identity and placement into new corporate environments and events.
Independent and proactive personality.