Business Manager

Job Description

1. Business & Sales Management

• Monitor overall business performance, including revenue, student enrolment, conversion rates, retention rates and sales targets.

• Develop and execute strategies to increase student enrolment, course sales and customer retention.

• Review sales performance and follow up with the sales team on leads, trial classes, conversions and renewals.

• Analyse business data and identify opportunities to improve revenue and profitability.

• Prepare regular business performance reports for management.

• Support the development and implementation of new programmes, course packages and business initiatives.

2. Operations

• Oversee the daily operations of studio

• Ensure consistent service standards, operating procedures and customer experience across all outlets.

• Work closely with relevant team members to resolve operational issues.

• Monitor class schedules, studio utilisation, manpower allocation and operational efficiency.

• Ensure company policies and SOPs are properly implemented outlet

3. Team Management

• Lead, supervise and support Studio Manager, sales and administrative staff.

• Set clear KPIs and performance expectations for relevant team members.

• Conduct regular performance reviews and provide coaching and feedback.

• Coordinate manpower planning, recruitment and onboarding when required.

• Build a responsible, efficient and results-oriented working culture.

4. Customer & Student Management

• Maintain a high standard of customer servic.

• Handle escalated customer enquiries, feedback and complaints professionally.

• Monitor student retention and identify opportunities to improve customer satisfaction and loyalty.

• Ensure effective communication between customers, teachers and the operations team.

5. Marketing & Business Development

• Work with the marketing team to plan enrolment campaigns, promotions and brand activities.

• Evaluate campaign results based on leads, conversions and revenue.

• Identify potential partnerships, collaborations and new business opportunities.

• Support company events, performances, workshops and other business initiatives.

6. Financial & Administrative Oversight

• Monitor outlet revenue, operating expenses and basic P&L performance.

• Assist management with budgeting, forecasting and cost control.

• Review operational expenses and identify opportunities to improve efficiency.

• Ensure payments, records, reports and relevant administrative processes are completed accurately and on time.

Requirements

• Diploma or Degree in Business Administration, Management, Marketing, Hospitality, Education or a related field.

• Preferably 10-20 years of relevant working experience, with experience in business operations, sales, retail, education, enrichment, fitness, performing arts or service industries being an advantage.

• At least 3 years of team management or supervisory experience preferred.

• Fluent in both English and Mandarin, with strong written and verbal communication skills, as the role requires regular communication with English- and Mandarin-speaking customers, employees, teachers and business partners.

• Strong business and commercial awareness.

• Proven ability to manage sales targets and drive business performance.

• Strong leadership, communication and problem-solving skills.

• Comfortable working with numbers, reports, KPIs and performance data.

• Able to manage multiple outlets, priorities and projects simultaneously.

• Highly responsible, organised and able to work independently.

• Customer-focused with strong interpersonal skills.

• Proficient in Microsoft Office / Google Workspace and comfortable learning business management systems.

• Able to work flexible hours when required, including selected evenings or weekends depending on business operations and events.