Business Manager

Responsibilities:

• Marketing brings users in. You own revenue and retention from the first session onward, and you carry the number.
• Review the P& L daily: deposits, subscriptions, discount spend, payouts, contribution margin. Act on anything unusual within 24 hours.
• Turn monthly targets into weekly plans, and run the weekly cross-functional review with Product, Marketing, Data and Content.
• Own the lifecycle: activation, first recharge, repeat, renewal, win-back.
• Build personalised journeys in-app, push, WhatsApp and SMS, in English and Indian languages, triggered by each user's chart, transits and MyLife phases.
• Own pricing, offers and paywalls, and test changes against holdout groups.
• Track retention, repeat rate, ARPPU and cohort LTV, and share LTV: CAC with the Senior Manager, Marketing.

Requirements:

• 2+ years as the named owner of a revenue or retention number in a B2C app.
• Reads a P& L fluently: contribution margin, LTV, payback.
• Hands-on with MoEngage, CleverTap or WebEngage: you build the segments, triggers and journeys yourself.
• Strong SQL; builds your own dashboards in Metabase or similar.
• Has run controlled experiments and can show what caused a lift.
• Gets Product and Data to ship your priorities without authority over them.
• Builds AI agentic workflows to ship faster.

Good to Have:

• Wallet or subscription monetisation, including auto-pay renewals.
• Bharat/T2-T3 and vernacular users, and 0-1 startup experience.