Business Project Manager

About the role

We are looking for a Business PM to lead the growth of our business and drive user (customer) engagement. This is a 'core' role that creates business impact across every touchpoint of the service — from performance marketing on global channels to offline promotions and content planning.

Key responsibilities

1. Global Channel & Brand Operations

• Develop and operate content strategy for global digital channels (leading collaboration with global offices)

• Build engagement-based conversion pipelines that go beyond simple exposure (user / customer / partner), and track them with data

2. Service / Product Promotion & Content Planning

• Plan and execute new product launches and seasonal offline promotional marketing

• Lead the planning and production of promotional videos and media content that convey the core message of each project (in collaboration with agencies and the design team)

3. Business Planning & Data-Driven Strategy

• Plan new business/services through market trend and global competitor research (advancing the product business model)

• Derive and execute service improvements by analyzing user feedback and promotion performance metrics (ROI, conversion rate, etc.)

Preferred Qualifications

• 3–5 years of relevant experience in business PM, service planning, or promotional marketing

• Experience operating digital marketing (SNS) channels and leading content planning/production projects

• Experience building hypotheses based on data (numbers) and applying them to promotion and service planning

• Strong communication and project management skills across cross-functional teams (planning, design, sales, overseas offices, etc.)

• Experience in live service planning or business PM roles within the gaming, IT, or platform industries (preferred)

• Ability to collaborate with global offices and communicate in business-level English (preferred)

• Experience with integrated online/offline marketing campaigns spanning both B2B and B2C (preferred)