Buyer Acquisition Manager
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The Buyer Acquisition Manager is responsible for directly selling the value of the exhibition to senior German buyers and converting them into confirmed attendees. Embedded within the Delegates Team, this role owns outbound outreach, qualification and close of high-value buyers against clear acquisition targets.
Requirements
- Own outbound acquisition of senior buyers and decision-makers across Germany
- Build and manage targeted buyer pipelines by sector and seniority
- Conduct high-volume, high-quality outreach in German (calls, email, LinkedIn)
- Pitch VIP, hosted buyer and curated meeting programmes with a clear conversion mindset
- Qualify buyers against agreed criteria and close attendance commitments
- Drive registrations from first contact to confirmed attendance
- Maintain accurate pipeline, activity and conversion tracking in CRM
- Work to weekly and monthly acquisition targets and report performance
- Coordinate closely with the Delegates Team to prioritise high-value buyer segments
Requirements
- Native or fluent German; strong professional English
- 4–7 years’ experience in outbound sales, delegate sales, business development or B2B events
- Proven ability to sell to senior decision-makers (C-suite, directors, heads of function)
- Confident closer with strong objection-handling skills
- Comfortable working with targets, KPIs and conversion rates
- Highly organised with strong follow-up discipline
Nice to Have
- Experience selling VIP or hosted buyer programmes
- Existing network of German enterprise or public-sector buyers
- Background in tech, AI, cloud, digital transformation or cybersecurity
Skills
As published by workable · 10 questions
Basics
First name, Last name, Email, Headline, Phone, Address, Photo, Education, Experience, Summary, Resume, Benefits, Current Location (City), Nationality, Notice Period, Salary expectation (net per month), Current Salary (net per month), Salary Currency
Short answers (3)
- How many years of outbound sales or business development experience do you have?
- How many years have you worked with CRM systems (Salesforce, HubSpot, etc.)?
- How many years of experience do you have selling within the German market?
Pick from a list (7)
- Are you comfortable conducting sales calls and negotiations in German?
- Do you have outbound sales experience (cold calling, email, LinkedIn outreach)?
- Do you have experience working with targets, KPIs, and conversion rates?
- Are you fluent or native in German?
- Do you have experience in tech, AI, cloud, cybersecurity, or digital transformation sectors?
- Are you willing to work for 5 months contract?
- Are you currently based in the UAE?