- Manage and optimize property listings across CoStar, LoopNet, Commercial Cafe, brokerage networks, and the company website - ensuring accuracy, strong photography, and compelling, on-brand copy at all times.
- Build, send, and maintain email marketing campaigns through platforms such as Yesware, Constant Contact, or SendGrid including audience segmentation, A/B testing, and deliverability hygiene.
- Build and steward broker relationships—maintain the broker contact list, distribute property updates and availability flyers, respond promptly to inquiries, and serve as a responsive day-to-day point of contact for the brokerage community.
- Own day-to-day social media management across LinkedIn, and other relevant channels—content calendar, post-production, community engagement, and reporting.
- Produce on-brand marketing collateral, flyers, brochures, e-blasts, and digital assets using Canva, Adobe Creative Cloud, or comparable design tools.
- Build and maintain landing pages, virtual tour links, and support digital assets for new lease and renewal campaigns.
- Drive general promotion efforts across the portfolio—seasonal campaigns, neighborhood and submarket marketing, cross-property initiatives, and brand-building activations that keep Olen properties top-of-mind.
- Conduct light market research and gather competitive intelligence (comps, submarket trends, competitor positioning) to inform leasing strategy and marketing campaigns.
- Serve as the first point of contact for inbound prospect inquiries—respond promptly, qualify leads, and route them to the appropriate Leasing Director.
- Curate and produce property photography—coordinate professional shoots, select hero images, edit and touch up assets, and maintain an organized digital library used across listings, collateral, web, and social.
- Design and maintain on-brand templates for proposals and lease packages, and format prospect-facing proposals for the Leasing Directors as needed.
- Maintain organized digital files and strong team data hygiene for marketing assets and shared team resources.
- Manage the placement, ordering, and approval workflow for leasing signage, exterior building signage, and temporary “available” signs, including preparation of Purchase Orders.
- Audit the company website, listing sites, and SAR bi-weekly to confirm unit availability, pricing, photography, and copy are accurate and current.
- Ensure suites are staged, clean, and show-ready ahead of tours; provide occasional field support (opening and locking up suites) when needed.
- Plan and execute broker open houses, broker events, tenant appreciation gatherings, holiday parties, and other on-property activations that strengthen relationships and drive deal flow.
- Lead on-site marketing efforts—property signage and banners, lobby and leasing-center merchandising, in-suite branding, model-suite presentation, and on-property activations that elevate the prospect experience.
- Support the Leasing Directors and supervisory team with prospect-facing materials, market data, comparable analyses, and presentation decks, as needed.
- Partner with property management and leasing operations to ensure a seamless prospect-to-tenant experience and consistent brand presentation across every touchpoint.
- Manage broker and tenant gifting programs—curate thoughtful gifts, coordinate seasonal and holiday touchpoints, track move-in welcome gifts, and ensure timely, on-brand delivery across the portfolio.
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