Camp Marketing and Guest Experience Director (9157)

Job Summary

The Marketing and Guest Experience Director promotes Camp Heart O’ Hills as a premier destination for retreats, conferences, and off-season rentals; leads the camp’s digital presence (social media and website); and ensures a consistent, high-quality guest experience from first inquiry through post-stay follow-up. The Director works closely with the Guest Services Director (GSD) on in-camp delivery and with the HR Department, which manages interviews, onboarding, and all hiring paperwork, while personally leading outreach events (job fairs) and directing candidates to apply online. By growing off-season rentals and elevating guest satisfaction, this role supports sustainable operations, staff infrastructure, and future capital investments in alignment with the mission of The Salvation Army.

Marketing & Promotion (30%)

Build and execute an annual marketing plan for off-season rentals and retreats (digital, email, print).

Maintain and regularly refresh the website (availability, packages, FAQs, visuals) to accurately reflect offerings.

Plan and publish engaging social content; capture photo/video stories, testimonials, and case studies.

Develop collateral (rack cards, one-sheets, pricing guides) and maintain a light media/partner contact list.

Ensure brand consistency and alignment with The Salvation Army’s mission and standards.

Sales & Rental Development (30%)

Prospect and cultivate leads (churches, schools, nonprofits, corporate retreats); manage the pipeline in a simple CRM/lead sheet.

Qualify inquiries, conduct tours (virtual/in-person), prepare proposals, and guide prospects to signed agreements.

Collaborate with the DYS/DFB on pricing, promotions, and shoulder-season packages.

Drive retention via post-event check-ins, re-book offers, loyalty/affiliate ideas, and targeted email follow-ups.

Staff Recruitment & Outreach (15%)

Plan and host job/career fairs, campus visits, ministry/community outreach, conferences, and virtual info sessions.

Build relationships with colleges/universities, churches, and youth organizations to promote camp jobs.

Create simple recruiting materials and digital content (returner spotlights, referral posts, flyers, booth displays).

Direct all interested candidates to apply online through the designated application portal.

Share event calendars and outreach results with HR and hiring supervisors; provide contact lists to HR when appropriate.

HR owns screening, interviews, offers, onboarding paperwork, payroll/benefits setup, and compliance records.

Guest Experience & Support (15%)

Co-design the guest journey with the GSD: pre-arrival communications, itineraries, welcome materials, and on-site signage.

Ensure a clear pre-arrival to on-site handoff with the GSD; be present for first-time groups and key arrivals as needed.

Collect, analyze, and act on guest feedback; close the loop with visible improvements.

Reporting & Collaboration (10%)

Report monthly on marketing KPIs, lead pipeline, bookings, guest feedback themes, and outreach metrics.

Lead a weekly sync with the GSD; maintain a regular check-in with HR during recruiting seasons to align timelines and event coverage.

Maintain organized files: contracts, rate sheets, creative assets, outreach calendars, and basic CRM records.

Other Responsibilities

Performs other duties as assigned.

Physical Requirements

Office and on-site camp environment; frequent walking between facilities.

Lift/carry up to 25 lbs. occasionally.

Some evenings/weekends and limited travel for outreach events, site tours, and conferences; periodic overnight travel for job fairs/outreach.

Working Conditions

Work may be performed in an office environment where there are little or no physical discomforts associated with changes in weather or discomforts associated with noise, dust, dirt, and the like but not limited to the office environment. Work may require driving a vehicle and working outdoors with exposure to physical discomforts associated with changes in weather such as rain, cold, snow. Heat or discomforts associated with noise, dust, dirt, and the like.