Campaign Analytics Manager, YouTube GTM, Shopping
Posted Updated
Summary
An analytics manager on YouTube's Business Central Strategy & Operations team in Singapore, driving Shopping growth for APAC: analyzing partner and merchant campaign data, executing campaigns and pilots (e.g., 11/11), and preparing business cases for partner negotiations. Core work leans on SQL, data analysis, and executive-level communication.
The YouTube Business Central Strategy and Operations Team is responsible for leading global, cross-functional, strategic initiatives to drive the unprecedented growth and health of the YouTube creator and partner ecosystem. The core capabilities of the team include strategic planning and business operations, incentives design and operations, and business strategy and operations for the three regions: Americas, Europe, Middle East, and Africa (EMEA), and Asia-Pacific (APAC).
In this role, you will be a key partner to YouTube APAC Partnerships teams and leadership, helping them to bring our Creator, Emerging Experiences and Community (EMCO), and Shopping products to market, and a advocate for creators, creator third-party providers and merchants helping to bring their feedback to product teams to ensure it meets the needs of all of our creators and partners. You will play a critical role in driving Shopping growth for APAC. You will serve as the primary engine for internal-facing execution support, providing the deep investigative expertise required to optimize Merchant campaigns and ultimately drive Gross Merchandise Volume (GMV).At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
In this role, you will be a key partner to YouTube APAC Partnerships teams and leadership, helping them to bring our Creator, Emerging Experiences and Community (EMCO), and Shopping products to market, and a advocate for creators, creator third-party providers and merchants helping to bring their feedback to product teams to ensure it meets the needs of all of our creators and partners. You will play a critical role in driving Shopping growth for APAC. You will serve as the primary engine for internal-facing execution support, providing the deep investigative expertise required to optimize Merchant campaigns and ultimately drive Gross Merchandise Volume (GMV).At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
- Analyze partner-level and category-level data to equip partner managers with actionable insights for partner acquisition and activation.
- Execute and coordinate programs (e.g. 11/11, friday campaigns) with internal partners and cross-functional teams.
- Drive merchant campaign performance through continuous monitoring and data-backed recommendations.
- Prepare data-backed business cases to assist Strategic Partner Managers in partner negotiations.
- Manage the ground-level execution of pilots and experiments, including participant selection and data collection.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.
Preferred qualifications:
- Experience using SQL or data analytics tools deliver insights and recommendations.
- Knowledge of the e-Commerce or social-commerce landscape and operations.
- Ability to effectively operate with flexibility in a fluid, high energy, constantly evolving, team environment.
- Excellent business, problem-solving and data-analysis skills.
- Excellent written and verbal communications skills, with the ability to structure a compelling storyline and build presentation decks or documents to support their position and influence executives.