Campaign Coordinator
Summary
Coordinates influencer and social marketing campaigns, managing budgets, KPIs, and client reporting for WPP’s Goat agency.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Job Title: Campaign Coordinator
Location: NYC
Working model: Hybrid
About Goat:
Goat is part of WPP Media, the world’s leading media investment company. Since 2015, we’ve been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we’re the global leader in the space, delivering award-winning campaigns across 70+ countries.
As part of our team, you’ll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. We treat influencer marketing as a full-funnel channel, supported by data, strategy, creativity, paid media, and best-in-class measurement.
Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.
Key Responsibilities:
Being responsible for the day-to-day management of various influencer and social marketing campaigns.
- Working on proposals for prospective clients by identifying the correct mechanic, influencers and creative for each brand and their target audience.
- Attending pitches for prospective clients and assisting the Account Manager in client phone calls.
- Taking responsibility for ensuring numerous KPIs are hit and campaigns are delivered.
- Overseeing and managing large budgets on multiple influencer campaigns.
- Reporting on campaigns and liaising with account managers to ensure the client is happy with the results.
Role Requirements:
- Minimum of 1 year of relevant experience planning and executing Influencer campaigns.
- Demonstrable experience delegating and prioritising an ever-changing workload.
- Competent writing and communication skills.
- Able to work effectively and calmly under pressure.
- Understand Influencer Marketing and Social Metrics (Impressions / Reach / Engagements).
Perks Of Joining The Herd
- Regular social events and clubs.
- $600 WorkWell benefit.
- Top-of-the-line MacBook.
- Hybrid working and flexible hours.
- Medical, dental and vision coverage, plus 401k with company match.
- 15 days PTO to start, with additional days for floating holidays, summer fridays, and
- sick days.
- Real opportunities for growth across the campaigns team
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to for more details.
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