Campaign Delivery and Insights Manager
Why You’d Like It
This is a chance to step into a key leadership position where data directly shapes retail strategy. For a seasoned analytics professional who enjoys translating complex customer trends into sharp commercial actions, this role combines squad leadership, high-volume campaign execution, and strategic influence within a modern analytical setup.
The Story
As customer loyalty initiatives and digital channels expand, the demand for sharp, data-driven campaign insights has never been higher. To support this momentum and maintain a high standard of campaign accuracy and reporting, a dedicated leader is needed to guide the campaign execution squad, champion automation, and deliver high-impact post-campaign analytics.
Company Profile
Operating across New Zealand, this business is a major force in the retail and customer loyalty landscape. By harnessing vast amounts of operational and customer data, the organisation continuously refines the shopping experience for millions of Kiwis daily, fostering an environment built on curiosity, continuous improvement, and practical innovation.
Your Role
- Lead a squad of 3-4 analysts in executing end-to-end campaign pipelines across loyalty, digital, and commercial channels.
- Establish quality assurance and governance standards to ensure accurate customer segmentation and offer deployments.
- Standardise weekly and monthly campaign performance reporting using modern data tools like SQL, BigQuery, and Tableau or Looker Studio.
- Deliver commercial-grade Post-Campaign Analysis (PCA) to evaluate incremental sales lift, margin impact, and customer behaviour.
- Translate analytical findings into practical, strategic advice for commercial, marketing, and trade stakeholders.
- Champion automation and AI integration to streamline team workflows and reduce turnaround times.
Benefits
- Flexible hybrid working arrangement split between remote work and modern Auckland office hubs.
- Opportunity to lead, coach, and grow a talented team of analysts.
- High visibility across senior commercial and operational business units.
- Access to large-scale data infrastructure and modern analytics tools.
Your Fit
- At least 7 years of experience in customer analytics, campaign operations, or commercial insights within retail, FMCG, or loyalty environments.
- Hands-on proficiency in querying and analysing large datasets using SQL, Google BigQuery, Github, and visual dashboards.
- Proven experience in leading, coaching, and managing a technical analytics squad.
- Strong understanding of campaign mechanics, incremental lift, redemptions, and ROI metrics.
- Excellent data storytelling skills, with an ability to simplify technical insights into clear commercial recommendations.
- A pragmatic, delivery-focused mindset with experience driving process automation.
Applicants must be legally entitled to work in New Zealand. If you are not a NZ Citizen, you must have the right of permanent residence or a valid work visa.
Does this sound like it could be the next role for you? Get in touch with Dan for a confidential discussion email dan@digitalgarage.co.nz or call on 021331559