Campaign Lead (Operations)

Company Description

Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.

Job Description

Job Description

Total Experience : 7 to 9 Years

Must Have Skills :

• Adobe Campaign implementations
• An ambitious and quality-oriented consultant who know how to turn business requirements into technical solutions
• 4-6 years’ experience as technical consultant, preferably at an agency working with digital marketing solutions
• Worked with client-based projects and know how to service clients, including handling deadlines within agreed budget
• Experience in Workflow Engines
• A great understanding of and ability to design database design and modelling
• Marketing domain knowledge (nice to have)
• full working knowledge of technologies like SQL, XML, JSON, JavaScript, HTML and CSS
• Ability to write complex SQL queries and complex stored procedures.
• Web app development

Good to Have Skills :

• Experience in Adobe experience cloud implementations use cases
• SME in Implementing Integrated Adobe Experience Cloud applications viz Adobe Target, Adobe Campaign, Adobe Audience Manager, Adobe Analytics and Adobe DTM
• One or more Programming Skills Python, Java etc

Key Responsibilities :

• Implementing the architecture in corporation with the project team & stakeholders
• Delivery of Adobe Campaign, Unica, RedPoint & Salesforce projects
• Working out which solution to use based on cost-benefit analysis and research
• Explaining to designers and developers what's required and overseeing the progress
• Feedback, summary and information about your projects, agreeing plans with the stakeholders and breaking down large-scale projects into manageable chunks

Qualifications

• Adobe Campaign Developer Expert

]]>