Campaign Manager: Content Syndication & Specialty Media
Description -
Drive demand generation through content syndication, affiliate marketing, and specialized media programs by developing scalable channel strategies, managing external partners and platforms, optimizing performance, and generating qualified demand from priority audiences.
Job Description
The Campaign Manager, Content Syndication & Specialty Media, owns the strategy, execution, optimization, and performance of HP's content syndication, affiliate marketing, and specialized media programs. This role serves as the subject-matter expert for third-party demand-generation channels, ensuring HP effectively reaches target audiences through trusted external publishers, syndication networks, affiliate partners, industry communities, and emerging media platforms. The role is responsible for managing vendor relationships, developing channel strategies, executing campaigns, monitoring performance, and driving continuous optimization across specialized demand generation programs. Working closely with the Content Strategist, Media team, Campaign managers, and external partners, this individual ensures programs contribute measurable pipeline, account engagement, and demand generation outcomes.
Key Responsibilities
Success Measures
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Preferred Certifications
NA
Knowledge & Skills
Content syndication expertise, affiliate marketing, demand generation strategy, vendor management, media planning, performance analytics, campaign optimization, digital marketing, relationship management, strategic thinking, communication, and project leadership.
Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The pay range for this role is $105,050 to $135,000 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Job -
MarketingSchedule -
Full timeShift -
No shift premium (United States of America)Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"