Campaign Manager

At ExWo we’re building a global digital platform focused on fairness, simplicity, and radical transparency. We’re not here to reinvent the wheel - we’re here to make it turn better.

Our mission is simple: treat customers right, cut the nonsense, and build a product that earns trust every step of the way.

We’re looking for a Campaign Manager to own the strategy, planning, and execution of our retention and engagement campaigns - turning customer data and insight into smart, measurable campaigns that drive real results, and helping shape how our customers connect with our product.

What You’ll Do:

• Own the end-to-end strategy, planning, and monitor execution of retention and engagement campaigns across email, push, SMS, and Telegram.
• Define campaign objectives, KPIs, and measurement frameworks aligned with business goals.
• Lead customer segmentation and targeting strategy to maximize relevance and impact.
• Brief, guide, and review the work of CRM specialists and content/design contributors on campaign execution.
• Analyze campaign performance and customer behavior trends, turning data into actionable optimizations.
• Manage the CRM and marketing automation tools, ensuring they are configured for accuracy, efficiency, and a smooth user experience.
• Prepare and present regular performance reports and insights to stakeholders and leadership.
• Oversee QA processes to ensure all marketing communications are consistent, accurate, and on-brand.
• Test and iterate on campaign approaches (A/B testing, personalization, timing, channel mix) to continuously improve results.
• Collaborate cross-functionally with Marketing, Product, and Data teams to align campaigns with broader business priorities.

What We’re Looking For:

• Minimum 1 year of experience in CRM, retention marketing, or digital campaign management, with a track record of owning campaigns end-to-end.
• Strong knowledge of CRM systems & marketing automation tools (Optimove or similar).
• Advanced analytical and data skills (Excel, Google Sheets, and comfort working with performance/reporting dashboards).
• Proven experience with customer segmentation, email marketing tools, and push/SMS platforms.
• Excellent written and verbal communication skills, with the ability to brief teams and present results clearly.
• Strong organizational and prioritization skills, with the ability to manage multiple campaigns in a fast-paced, dynamic environment.
  
• A proactive, data-driven mindset with a strong bias toward testing and continuous improvement.

Nice To Have:

• Experience in iGaming, fintech, or another fast-moving, regulated digital industry.

What We Offer:

• Competitive salary and annual performance bonus.
• Premium health insurance.
• Up to 25 days paid annual leave.
• 1 work-from-home day per week.
• Opportunity to grow within a dynamic international company.
• A collaborative, fun, and forward-thinking work culture.

If you’re ready to bring your energy, empathy, and excellence into a fast-moving, player-first environment - we’d love to meet you.