Campaign Manager - Ghana - Freelance

Key responsibilities:

• Influencer Sourcing and Outreach
• • Identify potential influencers whose audience aligns with the project's target market
  • Evaluate influencers' engagement rates, authenticity, and past collaborations,
  • Work with influencers and third-party data sites to collect relevant metrics in influencers' audience and content, contact selected influencers,
  • Negotiate terms and best rates, and secure agreements.
• Content Development and Coordination
• • Work with influencers to develop creative and engaging content that resonates with their audience and aligns with campaign goals
  • Help review content to ensure it meets brand guidelines and expectations
  • Help communicate client feedback, Assist with translation of content where necessary.
• Campaign Exection
• • Ensure that influencers deliver content on schedule and adhere to agreed-upon terms
  • Encourage influencers to engage with their audience, respond to comments, and foster community interaction
  • Address any issues or negative feedback promptly and professionally.
• Performance Tracking, Reporting & Analysis
• • Compile campaign performance data into comprehensive reports, analyse campaign results to derive insights, and identify areas for improvement.
• Compliance
• • Ensure all agreements are documented and legally binding.
• Team Collaboration
• • Work closely with the wider team to ensure campaign alignment and success. Provide daily updates to the project lead.

Ideal Background:

• Proven experience delivering influencer campaigns within an agency or as a freelancer.
• Confident sourcing and vetting creators, negotiating rates and managing agreements.
• Skilled in coordinating content, communicating feedback and keeping deliverables on schedule.
• Comfortable using creator analytics tools and reporting on campaign performance.
• Highly organised, proactive and able to work independently while keeping the wider team updated.
• Strong knowledge of the Ghana creator landscape;
• Strong English skills