Campaign Manager

At Kartaca, our goal is to create the perfect solutions for our customers. With the business standards that we do not compromise and preferring free software, we work to develop products that make us proud.

We are looking for new teammates who share the same enthusiasm; are curious to learn, willing to add value to what they do, and have work ethics.

The ideal candidate;

• Bachelor’s degree in Information Technologies, Computer Engineering, Business Administration, Marketing, or a related field,
  

• Experience in IT-supported campaign management, digital campaigns, or similar roles,
  

• Knowledge of campaign management platforms,
  

• Strong organizational and time management skills with the ability to manage multiple campaigns simultaneously,
  

• Knowledge of system integrations related to campaigns,
  

• Strong analytical skills with the ability to track KPIs and analyze campaign performance,
  

• Excellent communication and stakeholder management skills,
  

• Minimum B2 level of English proficiency,
  

• Detail-oriented, solution-focused, and able to work in a structured and well-planned manner.
  

Job Description

This position encompasses the holistic execution of the following responsibilities:

Campaign Strategy & Planning

• Developing campaign strategies and managing end-to-end campaign processes,
  

• Defining target audience segments and performing data modeling activities,
  

• Identifying technical and operational requirements for campaigns,
  

• Designing one-shot and rule-based campaign scenarios.
  

Campaign Execution & Operations

• Managing campaign setups and coordinating system integrations,
  

• Managing approval, triggering, and notification processes,
  

• Developing campaign communication strategies and coordinating communication channels,
  

• Preparing and maintaining campaign-related documentation.
  

Monitoring, Analytics & Reporting

• Regularly monitoring campaign performance,
  

• Tracking participation, conversion, and usage metrics,
  

• Building funnels and identifying bottlenecks within processes,
  

• Conducting cohort- and segment-based analyses,
  

• Analyzing user behavior,
  

• Creating data sets that provide insights into products and campaigns.
  

Insights, Optimization & Stakeholder Management

• Creating dashboards and reports,
  

• Preparing end-user usage reports,
  

• Reporting the impact of campaigns and communications by channel, time, and campaign,
  

• Improving campaign processes based on insights and findings,
  

• Sharing results and recommendations with relevant teams and stakeholders.