Campaign Marketing Assistant Manager

We’re rethinking homes for how people really live, and we’re looking for a Campaign Marketing Assistant Manager to join our team to help shape the future of living, one thoughtful detail at a time.

Sitting in the E-commerce team, you'll play a critical role in driving revenue growth across the US and Canada markets by owning our promotional strategy and campaign execution end-to-end. From planning promotional calendars and offer mechanics to optimising onsite customer experiences and evaluating campaign performance, you'll be responsible for delivering initiatives that drive conversion, increase average order value, and maximise commercial impact.

You'll work closely with Category Growth, Finance, Performance Marketing, Partnerships, Creative and Ecommerce teams to develop compelling promotions, execute high-performing campaigns, and continuously improve business results through data-driven decision making.

What you’ll be doing:

• Own the planning and execution of the US and Canada marketing calendar, including major sales events, promotional campaigns, product launches, and always-on initiatives.
• Lead promotional campaigns end-to-end, from briefing and stakeholder coordination to asset quality checks and onsite promotion setup.
• Design and recommend promotional strategies, including targeted vouchers, gift-with-purchase offers, bundles, and tiered spend mechanics, to drive conversion, revenue, and average order value.
• Own the promotional discount budget and ROI, ensuring promotional investments deliver strong commercial outcomes while remaining aligned with business goals.
• Plan and execute CRM campaigns, including newsletters and automated customer journeys, to drive engagement, retention, and repeat purchases.
• Ensure campaigns and promotions are effectively reflected across the website, while supporting broader onsite optimisation initiatives.
• Analyse campaign and funnel performance on a regular basis, translating insights into actionable recommendations.
• Stay up to date on competitor activity, market trends, and customer behaviours to bring fresh ideas and opportunities to the team.

What you need to succeed:

• 5+ years of experience in e-commerce campaigns, CRM or lifecycle marketing.
• Proven experience managing cross-functional campaigns from planning through execution.
• Comfort with data: you can read funnel metrics and turn them into action.
• Excellent written and verbal communication skills, including experience crafting customer-facing marketing content.
• Highly organised and able to manage multiple priorities in a fast-paced environment.
• A customer-centric mindset with a strong focus on delivering exceptional customer experiences.
• Experience targeting North American markets and/or working within the furniture, home, or lifestyle retail industry is a plus.

Built for Real Life, Designed for What’s Next

At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.