Campaign Marketing Manager
Description
When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture.
Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication—while growing their careers in a culture where curiosity, creativity, and accountability thrive.
We’re officially Great Place To Work Certified™
Exclaimer has been recognised by Great Place To Work® for our culture of collaboration, trust, and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work. See our accreditations to learn more: Great Place to Work® UK | Great Place To Work® USA
About the opportunity 👇
About the role
Exclaimer helps organizations communicate with confidence. Our email signature management platform is trusted by 80,000+ organizations worldwide to keep every employee's email consistent, compliant, and on-brand.
As global campaign manager, you'll take that story to market, leading integrated, multi-channel campaigns from first concept to pipeline report. You'll work with regional go-to-market (GTM) teams, manage a team of campaign associates and our agencies, and help build an AI-first way of working rather than inherit an old one.
How you'll contribute
Campaign ownership and demand creation
- Lead integrated, multi-channel campaigns aligned with global priorities and regional targets, prioritized against pipeline gaps and product milestones.
- Turn launches, customer proof points, and our messaging themes, such as communications governance and brand consistency, into campaigns that drive inbound and net-new pipeline.
- Take work from creative concept to email and landing page copy, A/B tests, and measurement.
- Report on results to senior leadership with clear overview decks.
Stakeholder management and global collaboration
- Advise senior stakeholders and align marketing activity with business priorities.
- Work with digital, social media, PR, design, events, analytics, and product marketing teams to deliver coordinated campaigns.
- Partner with regional GTM leaders to strengthen Exclaimer's market presence, and give sales teams the assets they need, from account-based marketing (ABM) plays to webinar invitations.
- Manage expectations, competing priorities, and timelines, clearing blockers early.
Content and thought leadership
- Partner with product marketing and subject matter experts to develop articles, reports, whitepapers, and digital content for IT professionals and business leaders alike.
- Coordinate content across channels, keeping messaging and brand consistent.
Team leadership and agency management
- Manage, mentor, and develop campaign associates, giving them clear direction and support.
- Coordinate internal teams and external agencies to maintain quality and follow global processes, and share playbooks with the wider team.
Digital, web, and marketing operations
- Run campaigns, attribution, and reporting in platforms such as HubSpot and Salesforce.
- Help evolve exclaimer.com through content planning, A/B testing, and conversion optimization, working with SEO and digital teams on discoverability.
AI-first ways of working
- Work with the Head of Marketing to design an AI-first marketing stack, using AI tools daily for research, content assembly, and reporting.
- Evaluate new AI capabilities as they ship, decide what to adopt or retire, and advise on how each connects to our CRM ecosystem.
Performance, ROI, and budget
- Measure marketing activity against pipeline contribution, marketing-influenced revenue, and conversion, and turn the findings into better ROI.
- Track budgets and vendor invoices accurately, flagging variances early.
What you'll bring
- At least six years of marketing management experience in B2B software or a comparable enterprise environment, with a record of delivering successful initiatives.
- Proven team leadership, including managing, mentoring, and developing campaign associates.
- Expertise in campaign execution, content development, and digital marketing, including digital advertising, search engine marketing (SEM), social media, email, and website management.
- The ability to partner with senior stakeholders in a matrixed, fast-paced organization.
- Strong project management skills, with multiple concurrent initiatives running across regions and product lines.
- Excellent written and verbal communication, including executive-level presentations.
- Sound problem-solving, calm under pressure, with tact, discretion, and a sense of humour.
- Business-level English. Additional languages and EMEA experience are an advantage.
- Experience with CRM and reporting platforms such as HubSpot, Salesforce, or Power BI is preferred.
At Exclaimer, we’re proud to offer a benefits package that reflects our commitment to supporting you professionally, personally, and wherever life takes you.
At Exclaimer, inclusion is more than a policy - it’s part of who we are.
We’re proud to be an equal opportunity employer and welcome applications from people of all backgrounds, experiences, and identities. We consider all candidates fairly and without discrimination irrespective of ethnicity, race, religion, nationality, age, gender, marital status, disability, neurodivergence, caring responsibilities, sexual orientation, or gender identity. We’re building a culture where everyone feels they belong and can thrive, and we’d love for you to be part of it. If you require any reasonable adjustments or support through the application or hiring process, please email the team in confidence via Work@Exclaimer.com to let us know.
Skills
As published by greenhouse · 5 questions · 3 written answers
Basics
First Name, Last Name, Email, Phone, Resume/CV
Short answers (2)
- LinkedIn Profile optional
- Website optional
Written answers (3)
- Please confirm your salary expectations in a new role?
- Describe a B2B campaign you planned and ran for a SaaS product aimed at mid-market companies (50-1,000 employees). Who was the target persona (finance personas especially welcome), what was the goal, which channels did you use, and what were the results? Please give real numbers, such as pipeline, MQLs or cost per opportunity.
- Tell us about a time a campaign wasn’t performing and you used the data to change course. What did the data tell you, what did you change, and what happened next? Please also tell us which marketing automation and CRM platforms you’ve used (e.g. Salesforce, Salesforce Marketing Cloud) and what you used them for day to day.