Campaign Marketing Specialist

Yating(https://yating.tw/zh-hant), a Taiwan AI Labs’ company, provides a dynamic startup environment that fosters exceptional career development opportunities. We are looking for talented professionals to join us in advancing AI solutions for news and social media analysis. We’re seeking talents who are results-driven, highly organized, and possess strong leadership skills to plan, execute, and manage information analysis projects.

Join our team and contribute to the exciting world of AI

【Responsibilities】
1.Developing campaign objectives, strategies and target audience segments
2.Identifying the optimum marketing mix across marketing channels and events
3.Researching industry publications and influencers to amplify our content and reach our target audiences and developers
4.Coordinating execution of marketing programs and projects, including identifying roles and dependencies, managing timelines, and cross-functional planning
5.Building demand generation and awareness campaigns
6.Crafting email campaigns and newsletters to promote the latest news and technology highlights
7.Optimizing the website experience to maintain a clear and consistent platform for our content and resources
8.Building creative and engaging marketing and educational assets including web pages, industry-specific collateral, social posts, banner advertisements, nurture campaigns
9.Using reporting tools to inform and guide campaign strategy, while analyzing, optimizing, and communicating results on an ongoing basis

【Essential Qualifications】
1.2+ years of experience in leading integrated marketing campaigns
2.Bachelor's degree or equivalent experience
3.Demonstrated experience and measurable results with marketing
4.Excellent command of written and spoken English/Chinese and ability to write creative long and short-form content
5.Experience in driving programs and projects across cross-functional teams within an organization