Campaign Senior Executive

YouTrip is the leading and fastest-growing multi-currency payment platform in Asia Pacific. In 2018, we pioneered the region's first multi-currency digital wallet. Now, YouTrip is the #1 multi-currency digital wallet trusted by millions across the region, processing over US$15 billion in total payment value annually.

Our consumer and business propositions – YouTrip and YouBiz – empower individuals and businesses with inclusive, accessible, and affordable financial solutions. YouTrip has raised over US$110 million to date, including its recent Series B round led by global venture capital firm Lightspeed Venture Partners—underscoring strong investor confidence in its mission to transform digital financial services across the Asia Pacific.

Recognised as World Economic Forum’s Global Innovator 2025, CNBC’s World’s Top Fintech Companies (2025, 2024), and LinkedIn’s Top Startup (2024, 2023), YouTrip is dedicated to creating the next generation of digital finance services for consumers and businesses.

Valuing an entrepreneurial culture of diversity and inclusion, we are seeking driven individuals to join our fast-growing regional team as we push the boundaries of innovative fintech solutions.

You Will

• Own end-to-end KOL and influencer campaigns in Thailand — from creator identification and briefing to negotiation, content production, publishing, and post-campaign reporting.
• Build and grow YouTrip's KOL network across all tiers (mega, macro, micro, and nano), nurturing long-term relationships with bloggers, creators, and content partners that go beyond one-off campaigns.
• Plan and execute paid media campaigns across digital channels (Meta, Google, TikTok, YouTube, and other relevant platforms) to drive new user acquisition and brand visibility in the Thai market.
• Monitor campaign performance daily, track KOL and media ROI, and translate results into actionable insights for the next campaign — working closely with the Performance Marketing team and Regional team on data, tracking, and reporting.
• Manage and optimize the media and influencer budget to deliver efficient cost-per-acquisition, strong engagement, and clear ROI across every channel.
• Develop creative briefs and campaign concepts for KOL collaborations and paid media, ensuring content resonates with the Thai audience while staying true to YouTrip's brand.
• Negotiate KOL rates, deliverables, and contracts — securing strong commercial terms and clear scopes that protect both sides.
• Manage day-to-day relationships with media agencies, platforms, and KOL management agencies, holding them accountable to timelines, quality, and performance.
• Stay on top of Thailand's influencer and media landscape — emerging creators, trending content formats, platform updates, and shifts in consumer behavior.
• Collaborate with in-house design and creative teams to deliver high-quality, on-brand campaign assets across all channels.
• Support the Campaign Manager in monthly planning, always-on promotions, and partnership campaigns by leading the KOL and media workstream.
  

You Are

• You are a KOL and influencer marketing specialist with 3–5 years of hands-on experience managing influencer campaigns in Thailand, backed by a strong network of creators, agencies, and platform partners.
• You are experienced in planning and executing paid media campaigns across Meta, Google, TikTok, YouTube, and other digital platforms, with a solid understanding of key performance metrics including CPA, CPM, CTR, engagement, and conversion performance.
• You are highly data-driven and comfortable analyzing performance dashboards to optimize budgets, content, and media efficiency. You know how to identify high-performing content, understand what resonates with Thai audiences, and provide clear, actionable briefs to creators.
• You remain calm and professional under pressure, handling last-minute changes, tight deadlines, and difficult conversations with steady judgment and composure.
• You are highly organized and capable of managing multiple creators, timelines, contracts, and deliverables simultaneously without compromising quality or attention to detail.
• You possess strong written and verbal communication skills in both Thai and English, enabling you to work effectively across internal teams, agencies, and external partners.
• You set clear objectives for every campaign, take ownership of outcomes, and evaluate performance honestly — recognizing both successes and areas for improvement.