Campaigns & Media Senior Manager
Description
A. PROFILE
Role Title: Campaigns & Media Senior Manager
Reporting to: Markeing and Communication Director
Division: Marketing Communications
Department / Section: Marketing
B. CONTEXT
Purpose: This role will be responsible for the management of all Corporate Campaigns and effective planning and execution of offline media.
Context: Campaign & Media Senior Manager is responsible for managing and coordinating all brand communication functions for the corporate campaigns. The role holder has to ensure the effective planning and execution of the communications across all mediums. Managing overall Marketing communication budget for financial year.
C. ROLE ACCOUNTABILITIES
Strategic Brand Communication
- Ensure consistent brand expression, tone of voice, and messaging across all consumer and cultural touchpoints, both external and internal.
- Partner with all communications teams to embed brand promise, values, and tone of voice into every campaign and interaction.
- Oversee the development and execution of CSR, brand, and product campaigns, ensuring alignment with brand strategy and measurable impact on brand awareness, equity, positioning, and affinity.
- Managed end-to-end marketing and product campaigns, ensuring all initiatives were delivered on time, within budget, and aligned with target objectives.
Media & Campaign Leadership
- Lead planning, execution, and optimization of Above The Line (ATL) and Out of Home (OOH) media campaigns, ensuring content, schedules, and touchpoints are strategically aligned.
- Provide strategic guidance to Media Managers and campaign teams on innovative media formats, consumer trends, and campaign effectiveness.
- Approve major campaign scripts, creative concepts, and execution plans to ensure brand consistency and quality standards.
Team Management & Collaboration
- Lead, mentor, and develop the Media & Campaign team to enhance capabilities, productivity, and alignment with organizational objectives.
- Foster cross-functional collaboration with creative, digital, marketing, and other departments to ensure integrated campaign delivery.
- Promote a culture of accountability, innovation, and continuous improvement within the team.
Budget & Resource Oversight
- Manage, optimize, and track the annual brand communication budget, ensuring efficient allocation of resources.
- Review and approve procurement and campaign-related expenditures, ensuring alignment with strategic priorities.
Performance Monitoring & Reporting
- Monitor campaign performance, media effectiveness, and consumer engagement insights to inform strategic decisions.
- Report outcomes and recommendations to Senior Management to optimize future campaigns and media investments.
D. KEY PERFORMANCE INDICATORS
- Brand Equity Index
- Top of Mind Awareness
- Driving brand attributes
- Optimize level of media planning and buying
- Pre and post campaign management
- Team engagement
- Implementation of special project
E. WORKING RELATIONSHIPS & DECISION MAKING
Interacts with:
Internal: Cross functional departments
External: Agencies and Vendors, Organizations, Authorities and Other operators
Decision Making
- Authority to take all operational decisions pertaining to the operations of own unit.
- Work with Head of Brand & Campaign Sr Manager in deciding matters pertaining to U9 brand.
- Oversight of the formal process to sign off all communications material to ensure adherence to the brand guidelines and consistency.
F. EXPERIENCE AND QUALIFICATIONS
Minimum Experience & Essential Knowledge
- 10-year experience in the communications or marketing field is required of which at least 4 should be within a Brand and Corporate Communications function in a large complex organisation
- Strong understanding of brand and corporate communications disciplines and skills
- Brand Management Communications and marketing expertise
- Strong analytical skills and strategic thinking
- Strong knowledge and experience in Media Management
- Strong knowledge in the management of Brand Agencies
- Effective project management skills
- Fluent in Burmese and English
Minimum Entry Qualifications
- Master degree in Marketing/ Business Administration or
- Bachelor's Degree in Business/Communications plus diploma in Marketing/ Business Administration