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星展(台灣)商業銀行股份有限公司

Cards Marketing - Credit Card Portfolio Rewards PM

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Job Summary
The Credit Card Portfolio Rewards Specialist will play a vital role in developing and managing the rewards program for our credit card portfolio, ensuring an engaging and valuable experience for our cardholders. This role demands strong project management skills, a customer-centric approach, and the ability to collaborate effectively with internal and external partners.

Key Responsibilities

  • Reward Journey Management: Enhance and optimize the reward redemption journey for cardholders, focusing on seamless processes and user-friendly experiences.
  • Partner Management: Build and maintain strong relationships with key partners, including reward vendors, merchants, and internal stakeholders. Negotiate favorable terms and ensure smooth collaboration for program execution.
  • Reward Program Design: Develop innovative and competitive reward programs aligned with credit card product features and customer segmentation. Analyze market trends and customer preferences to create compelling reward offerings.
  • Reward Channel Management: Oversee and manage various reward redemption channels, including online platforms, mobile apps, and offline touchpoints, ensuring consistency and efficiency across all channels.
  • Onsite Redemption Management: Manage on-site redemption events and activities, providing excellent customer service and ensuring a positive brand experience.
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