Cards Marketing - Personal Loan Product Management

Responsibilities

．Strategically drive the unsecured loan business to achieve growth targets, focusing on acquisition strategies across omni channels.
．Manage and monitor unsecured loan leads' key performance indicators such as sales volume, NIM%, and revenue.
．Manage and optimize sales systems to enhance lead efficiency and usage rate.
．Develop and expand AI initiatives to support sales leads management and new opportunities.
．Oversee comprehensive product management, from initial strategy to ongoing optimization, ensuring alignment with growth objectives and technological advancements.