Casino Retention Coordinator
Summary
Designs and executes monthly casino promotions, tailoring campaigns to player behaviors and collaborating with marketing and CRM teams to drive player retention.
Responsibilities:
- Dream up and deliver monthly promotional plans that are creative, on-brand, and results-driven
- Help maintain distinct promotional strategies across Bally’s brands
- Present promotional structures, mechanics, timelines, and projected costs
- Brief compelling copy and visuals to our Marketing Design & Development Team
- Collaborate closely with CRM Leads to align promotions with wider marketing activity
- Tailor campaigns to different player audiences and behaviors
- Partner with our Social Media team to ensure promotions shine on-site and socially
- Build and maintain promotion rules and templates, navigating legal and compliance approvals
- Analyze performance data to optimize and evolve future promotions
- Keep promotional mechanics, documentation, and templates organized and up to date
- Stay ahead of market trends to anticipate player and business needs
- Take new promotional ideas from concept to launch
- Jump into additional projects as the business grows and evolves
- Perform related tasks and project work as required by the business
Salary Range: $55,000-$75,000 USD
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