Casino Retention Manager
Posted Updated
Description
WorkaNova is a BPO customer experience specialist, delivering exceptional customer care, sales, technical support, and back-office services to companies globally. Our expertise is focused on several different industry sectors such as Fintech, iGaming, and e-commerce industries, supporting more than 10+ languages.
Key Responsibilities:
• Outbound calls to inactive players
• Plan, execute, and optimize multi-channel CRM campaigns tailored to the German market
• Develop segmented and personalized player journeys to increase retention
• Monitor player activity and identify opportunities for reactivation and upselling
• Analyze campaign performance and generate reports with actionable insights
• Stay informed on regulatory requirements and ensure all communications are fully compliant
• Monitor competitor activity and market trends to keep our retention strategies innovative and competitive.
Requirements
• Fluent German speaker (written and spoken)
• Strong command of English (working language)
• 2+ years of experience in CRM, retention, or lifecycle marketing—ideally in iGaming
• Data-savvy: comfortable with KPIs, campaign performance tracking, and segmentation logic
• Passion for online gaming and understanding of casino player behavior
Benefits
• Challenging and rewarding working environment
• Attractive starting salary, also potential salary growth after first three months
• Opportunity for personal and career development
• Office in the city center of Belgrade
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