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VBeyond Corporation

Category Manager - Biscuits/Namkeen

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Description

Job Description:

- Develop and execute annual and monthly category strategies for FMCG Foods, with city/regional plans.

- Define the assortment Staples & Grocery, Biscuits & Confectionary, Beverages, Packaged Foods and drive consistent product availability on the platform.

- Own the Category P&L: pricing, margins, promotions, and profitability.

- Analyse customer behavior (search, traffic, conversion) and competitor offerings to sharpen the value proposition.

- Run targeted promotions and campaigns; track ROI and optimize with merchandising and marketing teams.

- Work with Product and Catalog teams to improve navigation, search, and catalog quality for faster buying decisions.

- Provide demand forecasts to Category Buyers to ensure availability and reduce dead inventory.

- Partner with Business Operations to maintain competitive pricing via robust benchmarking.

- Build and mentor a team (category planning, marketing, managers) to scale across 50100 cities.

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