Category Manager - Clean Fitness
Category Strategy
& Growth
- Ensure alignment of category strategy across
in-store and digital channels, optimising product visibility, conversion, and
customer experience online
- Develop and execute
a forward-looking category strategy aligned to business objectives and
market opportunities
- Identify gaps
through local and global trend analysis, translating insights into
actionable innovation pipelines
- Define clear
category positioning, ensuring strong differentiation in clean fitness and
wellness
- Collaborate closely
with marketing, planning, supply chain, and store operations to ensure
seamless execution of category strategy
- Monthly selection of targeted promotions to drive
sales, highlight innovation and
drive customer acquisition
Innovation and Product
Integrity
- Build a robust pipeline of new product
development aligned to global wellness and fitness trends
- Ensure all products comply with ingredient
policies, regulatory standards, and sustainability goals
- Position innovation clearly within the
category to maximise visibility and customer adoption
Data and analysis
- Drive weekly and monthly trade reviews, analysing
performance across sales, margin, stock turn, and sell-through to identify
risks and opportunities
- Use data analytics to drive informed
decision-making across all aspects of the category
- Own and manage the full category P&L including
sales, margin, markdown, and stock turn.
- Drive optimal price-volume mix and gross
margin return on investment (GMROI)
Supplier
Strategy & Commercial Negotiation
- Develop and maintain strong, sustainable
supplier partnerships
- Negotiate favourable trade terms, pricing,
and promotional support
- Collaborate with suppliers on joint business
plans and innovation pipelines
In-store Execution and Customer Experience
- Define and manage category range architecture
(core, seasonal, innovation), ensuring optimal SKU productivity and lifecycle
management through structured range reviews
- Oversee planograms, space allocation, and
in-store communication
- Ensure consistent and compelling execution of
category strategy across all stores
- Work
closely with store teams to enhance customer education and engagement
Sustainability and Brand Alignment
- Embed sustainability principles into sourcing, packaging and supplier
selection
- Ensure the category reflects the brands commitment to clean, ethical,
and transparent products
Requirements
- Tertiary Retail / Commercial
(E.g. Bcom) and/or professional qualification advantageous.
- Candidates must be brand ambassadors.
- Proven track record of delivering sales growth, margin improvement,
and stock optimisation
- Strong commercial acumen with experience managing category P&L
- Advanced analytical capability using excel and data-driven
decision-making skills
- Experience working with suppliers and negotiating trade terms
- Ability to operate in a fast-paced, trend-driven environment
- 3 + years in FMCG retail
or other related working environments as a Category Manager/ Buyer or Junior
buyer