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Grundéns

Category Manager, Technical Apparel & Accessories

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The Category Manager, Technical Apparel & Accessories drives the strategy and execution behind Grundéns outerwear, waterproof breathable, PVC, and waders (the technical core of the brand) along with the accessories line that completes the kit. This role owns the category plan end to end, shaping the product story from first market insight through go-to-market and building assortments that are commercially sound, consumer-driven, and unmistakably Grundéns. Partnering closely with Design, Development, Sales, and Marketing, the Category Manager turns real consumer and industry insight into product lines that fuel category growth, sharpen brand positioning, and push innovation forward.

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