Catering Business Development Assistant Manager

Job Purpose

Drive and grow catering revenue across multiple channels, including corporate sales, online platforms, inbound enquiries, and retail opportunities. This role focuses on building a sustainable catering and events business by actively generating sales, developing products, and maximising utilisation of existing assets (restaurants, bar, and distribution channels).

Key Responsibilities

Business Development & Sales

• Proactively identify and secure new catering opportunities (corporate offices, meetings, private events)

• Build a strong pipeline of recurring clients (corporate group purchase, office lunch, tea-time catering, meetings)

• Manage and convert inbound enquiries (email, website, walk-ins)

• Develop partnerships with corporate clients, event organisers, and vendors

• Own and achieve catering revenue targets

Online & Platform Sales

• Manage and grow sales from catering platforms (e.g. Vendor platforms, website enquiries)

• Optimise product listings, pricing, and visibility across platforms

• Monitor performance (conversion rates, order value, repeat orders) and improve results

• Work with marketing to drive traffic and conversions for online catering channels

Product & Package Development

• Develop attractive and profitable catering packages (e.g. individual meals, sharing sets, tea-break menus)

• Create bundles suited for office consumption and small events

• Adapt menus for different channels (platforms, direct sales, retail)

• Ensure pricing aligns with cost targets and market competitiveness

Events & Space Monetisation

• Promote and sell restaurant and bar spaces for small events (meetings, corporate gatherings, private functions)

• Develop event packages combining food, space, and simple experiences (e.g. dinner with drinks)

• Increase utilisation of underused outlet spaces

Key Performance Indicators (KPIs)

• Total catering revenue (by channel: corporate, online, retail)

• Growth of platform sales (Vendor portal and company web portal, etc.)

• Conversion rate of inbound enquiries

• Number of new and repeat corporate clients

• Utilisation rate of event spaces

• Profit margins and cost control

Working Conditions

• Office-based role with on-site event support as required

• Flexible working hours, including weekends and public holidays during peak periods

• Physical requirements may include standing for extended hours and lifting of light equipment

Requirements

• 3–5 years experience in sales, business development, or catering/events

• Experience with online food platforms or e-commerce channels is a strong advantage

• Strong understanding of corporate sales and B2B relationships

• Proven ability to drive revenue growth

• Entrepreneurial mindset—comfortable building from scratch

• Strong coordination and communication skills