CCom Acceleration Manager

Responsible for developing and implementing the Connected Commerce strategy and business plan for Mars Turkey, with direct commercial ownership of the fast-growing Omnichannel and e-SPT channels, while accelerating the overall Connected Commerce agenda across the organization.

The role is responsible for identifying and unlocking new growth opportunities, building sustainable and profitable business models, and driving the key strategic initiatives required to strengthen Mars Turkey's position in the rapidly evolving digital commerce ecosystem. This includes leading the strategy and roadmap for Perfect Digital Store (PDS), Demand Generation, Retail Media, digital shopper conversion, and other key Connected Commerce capabilities and initiatives.

In addition, the role provides regular updates, insights, and strategic perspectives to the management team on the Turkish digital commerce landscape, emerging platforms, customers, competitors, shopper behaviors, and market trends, while playing an active role in shaping the long-term Connected Commerce and overall business strategy for Mars Turkey.

Key Responsibilities:

• Develop and implement the short- and long-term Connected Commerce strategy and roadmap for Mars Turkey, ensuring alignment with overall business priorities, category growth ambitions, and Vision 2031.

• Own the commercial strategy and business performance of the Omnichannel and e-SPT channels, two rapidly growing channels not managed through the dedicated distributor model, ensuring the right assortment, pricing, promotion, visibility, content, and media approach based on shopper and customer needs.

• Identify and unlock new growth opportunities by providing strategic insights and perspectives on the evolving Connected Commerce landscape,

• Lead the development and execution of key Connected Commerce strategic initiatives, ensuring clear priorities, roadmaps, KPIs, cross-functional alignment, and measurable business impact.

• Contribute to the PDS strategy and lead execution framework with Omni and e-spt customers

• Develop the Demand Generation strategy to boost conversion and annual plan by sub-channels, ensuring differentiated value propositions for shoppers

• Partner with the Brand team to shape the Retail Media strategy for Mars Turkey, defining investment priorities, measurement principles, ROI expectations, and customer-specific approaches to maximize the effectiveness and efficiency of retail media investments.

• Establish clear performance measurement frameworks and KPIs across Connected Commerce initiatives, continuously monitoring channel performance, investment efficiency, and business impact, and providing clear recommendations and corrective actions when required.

• Build Connected Commerce capabilities across the organization by sharing best practices, developing relevant tools and frameworks, and strengthening global understanding of digital commerce opportunities.

• Lead cross-functional collaboration across Sales, Marketing, Finance, Supply and external partners, ensuring that Connected Commerce priorities are embedded across the organization and translated into effective execution.

Critical MLCs:

• Drives results

• Customer focus

• Balances Stakeholders

• Startegic Mindset

• Communicates Effectively

• Business Insight (Digital Marketing & Retail Media Understanding)

Education & Professional Qualifications:

• 8+ years of e-commerce experience, especially in marketing and sales

• Advanced level of English
• BA from reputable universities
• Advanced level of MS Office knowledge, especially excel and power point
• Excellent communication skills
• Solid organizational and project management skills, including ability to manage and prioritize multiple projects, deadlines, and work streams
• Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking