Centr - CRO Copywriter & Strategist (USA)

Senior CRO Strategist & Conversion Copywriter

We’re looking for a senior conversion lead to own the development of our landing pages, from strategy through to testing. This is a rare mix: part strategist, part copywriter, part experimenter. You’ll partner with our design and paid media teams, but you’ll be the one setting the direction.

What you’ll do

• Dig into our analytics, audience pain points, and category to find where pages are underperforming and why
• Review best-in-class B2C and B2B pages and bring a point of view on what we should be doing
• Write copy and wireframes for new landing pages
• Audit our site for optimization opportunities
• Brief designers and give clear, constructive feedback on their work
• Run A/B tests, analyze results, and turn findings into the next round of improvements
• Join paid media calls to understand the funnel and shape the ads that drive traffic to your pages

What we’re looking for

• Senior experience in CRO, conversion copywriting, or growth marketing, with leadership experience
• Self-starter who can absorb a strategy, form their own POV, and run with it
• Experience across both consumer and B2B audiences
• A portfolio showing work for both physical products and digital products (apps or software)
• Examples of tests you’ve run, including what you changed, what won, and why