Central Marketing Strategist

Central Marketing Strategist
Location: Hybrid in Culver City, CA
Schedule: 40 hours
Duration: 12 months
Pay: $78-$80.75 DOE

The Planet Group is looking for a Central Marketing Strategist to join our well-known Fortune 500 client on a 12-months contract, working a hybrid schedule out of Culver City, CA.

Central Marketing Strategist | Qualifications:

• 7+ years experience leading lifecycle marketing programs, ideally for a consumer subscription business with demonstrated success achieving growth goals of user engagement, retention and tier/plan cross-selling.
• Experience testing and optimizing marketing channels including push notification, email and in-app messaging marketing tactics.
• Strong project management capability with exceptional attention to detail.
• Ability to communicate effectively with engineering partners on technical concepts while translating complex information for non-technical stakeholders.
• Possess deep understanding of A/B testing and data driven optimization marketing.
• Shown ability to meet deadlines and get consensus while balancing many projects and priorities.
• Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.
• You are an analytical problem solver with a track record of success in developing andoptimizing marketing strategies and programs that drive customer engagement and retention.
• Bachelor's degree required.

Central Marketing Strategist | Description:

• Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization.
• Collaborate with a broad range of teams in different timezones, including business, product, engineering, analytics and design teams.
• Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans.
• Define customer journeys, value propositions and service educational messaging.
• Submit and maintain operational briefs to ensure flawless execution of campaigns.
• Create and maintain detailed requirement documents to outline technical aspects that require engineering development
• Experience driving customer communication strategy for new product features.
• Develop and optimize engagement and retention strategies. Optimize programs through A/B testing, offering ideation and development of strategic
  recommendations based on data driven insights and strategies to engage with customers.