產品行銷經理 Product Marketing Manager【Marcom】

1.Product Marketing Strategy & Planning
Develop product marketing strategies and annual plans based on market trends, customer needs, and business goals.

2.Portfolio & Go-to-Market
Drive product positioning, value propositions, go-to-market strategies, and new product launches.

3.Marketing Management & Performance
Manage marketing budgets, KPIs, and performance to optimize marketing effectiveness and resource allocation.

4.Cross-functional & Team Management
Lead the marketing team and collaborate with Sales, R&D, Product, and other functions to drive business growth.

5.Market & Business Growth
Identify market opportunities and translate customer insights into strategies that support Healthcare and Xpore business growth.