產品行銷專員 Product Marketing Specialist

【Market & Product Competitiveness Analysis】

• Collect local market competitive intelligence and organize competitive product launch report
• Conduct and update overall product competitiveness analysis to support product strategy and Market Equation development

【Product Planning & Product Strategy Development】

• Develop product strategy and Market Equation based on analysis of market competitiveness, consumer demands, and future product offering.
• Communicate with regional product marketing and program for future product offering

【Product Launch】

• Engage and host product Go-to-Market review with related functions such as PD, Communication, Sales, Training and manufacturing.
• Conduct competitive analysis and define USPs for launch message and training material
• Lead and integrate in-market launch strategy to dealers, consumers, employees ,and media
• Coordinate with PD and Manufacturing teams to ensure the product readiness
• Monitor the prior model rundown and programs to address issues if any