Channel and Customer Marketing Manager

Customer Marketing Manager

Industrial Automation | META Region

ROLE PURPOSE

Lead the regional customer and channel marketing engine for Honeywell Industrial Automation across the Middle East, Turkey and Africa (META). The role converts business priorities into integrated, measurable programs that create demand, strengthen partner performance, accelerate new-product adoption and improve lead-to-revenue conversion.

Core Accountabilities:

Regional strategy and planning: Build and own the annual META customer and channel marketing plan, aligned to regional growth priorities, vertical strategies, portfolio launches and sales targets. Balance physical and digital activation and translate strategy into an executable calendar, budget and operating rhythm.

Tier 1 channel strategy and execution: Drive end-to-end marketing success with priority partners, including joint planning, Marketing Action Plans (MAPs), quarterly business reviews, campaign alignment and partner enablement.

Integrated demand generation: Design short- and mid-cycle campaigns that improve awareness, engagement, opportunity qualification, pipeline commitment and conversion across priority industries and accounts.

Partner activation and MDF: Own the execution of partner marketing plans and Market Development Fund (MDF) activation. Establish clear objectives, governance, measurement and optimization to improve MDF return on investment.

NPI commercialization: Lead regional commercialization for new product introductions: audience and value proposition, positioning, launch plan, content and collateral, sales and partner enablement, Tech Talks, knowledge articles, NPI days and EPC roundtables.

Lead-to-revenue management: Improve nurture, scoring, routing, follow-up and conversion. Partner with marketing operations and sales to maintain campaign hygiene, reporting discipline and closed-loop learning.

Core marketing and experiences: Activate corporate and GBE priorities through localized content, customer events, executive engagements, industry events and partner programs. Secure brand and legal approvals and support high-quality customer experiences.

Customer insight and advocacy: Capture customer insights and Voice of Customer (VOC), identify proof points and references, and develop localized stories and use cases that strengthen relevance and credibility.

Performance management: Run monthly operating reviews, analyze performance by campaign, market, partner and funnel stage, and recommend resource shifts based on impact and learning.

Key Deliverables:

• Annual META customer and channel marketing plan, budget and activation calendar
• Tier 1 partner MAPs, QBR inputs and MDF governance
• Integrated vertical, account-based and NPI campaigns
• Localized campaign assets, enablement kits and customer-facing content
• Event and executive-engagement plans with pre-event, onsite and post-event conversion motions
• Monthly funnel, campaign, partner and ROMI dashboard with actions and learning

Experience and Qualifications:

• Bachelor's degree in marketing, business, communications or a related discipline; postgraduate qualification is an advantage.
• Professional experience in B2B marketing, customer marketing, demand generation, channel marketing or integrated campaigns, ideally in industrial technology, automation, software or a complex technical portfolio.
• Demonstrated experience building regional marketing plans and executing through cross-functional and partner ecosystems.
• Working knowledge of funnel management, campaign operations, CRM and marketing automation, including lead nurture, scoring, routing, attribution and reporting.
• Experience managing agencies, events, content localization, budgets and MDF or co-marketing investments.
• Ability to translate technical value propositions into audience-specific campaigns for end users, EPCs, distributors, system integrators and resellers.
• Strong analytical, storytelling, stakeholder-management and executive-presentation skills.
• Fluent business English. Additional META-region language capability is an advantage.
• Ability to travel across the META region as business needs require.

Key Interfaces:

• META regional and country sales leaders; vertical, account and commercial teams
• Channel Excellence, channel business managers, distributors, system integrators and resellers
• GBE, offering and product marketing; global customer and channel marketing
• Marketing operations, CRM and automation teams; finance and legal/compliance
• Communications, digital, creative, event and media agencies; industry associations and strategic customers

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.