Channel Campaign Strategy Manager - Mumbai (Goregaon East)

Job Description – Channel Campaign Strategy Manager (Sales Channels – Agency, Banca, DM)

Designation – Chief Manager/Assistant Vice President – Campaign Strategy

Location: Role based in Head Office. Requires travelling every month to various branches across the country

Key Responsibilities:

· Sales Channel Campaign Strategy & Execution:

o Own end-to-end campaign planning and execution across Agency, Banca, and Direct Marketing channels

o Develop data-driven, high-impact sales campaigns to drive cross-sell, upsell, and new business growth

o Align campaigns with frontline sales team objectives, ensuring seamless execution at branch and field levels

· Performance Analytics & ROI Optimization:

o Launch campaigns and track campaign effectiveness using sales data, customer responses, and channel feedback

o Implement A/B testing, segment-based targeting, and performance-based refinements to improve conversion rates

o Regularly review campaign KPIs and suggest enhancements for maximum impact

· Stakeholder & Channel Partner Collaboration:

o Work closely with frontline sales teams, regional heads, and branch leaders to ensure campaign adoption

o Engage with product, marketing, and digital teams to design compelling sales enablement strategies

o Coordinate with training and sales effectiveness teams to ensure campaign readiness across channels

· Process Optimization & Campaign Automation:

o Leverage automation tools and CRM systems to streamline campaign execution

o Design SOPs for campaign rollouts, tracking mechanisms, and feedback loops

o Implement best practices for campaign scalability and efficiency across physical sales touchpoints

Experience Required: 5-7 years in life insurance sales with a strong focus on frontline sales campaign management

Key Skills

· Sales Channel Expertise: Hands-on experience in managing campaigns for Agency, Banca, and Direct Marketing

· Campaign Strategy & Execution: Strong understanding of campaign lifecycle, from conceptualization to performance analysis

· Data-Driven Approach: Ability to analyse sales trends, customer insights, and campaign performance metrics

· Stakeholder Management: Experience collaborating with senior sales leaders, marketing, product, and training teams

· Tech & Automation Knowledge: Exposure to CRM tools, campaign automation platforms, and digital enablement for sales

Why Join Us?

• Opportunity to shape and drive high-impact sales campaigns across multiple channels
• Work closely with senior leadership and sales teams to enhance frontline effectiveness
• Be a key contributor to business growth through innovative, data-backed campaign strategies

Qualifications:

- Graduate / MBA