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CHERVON NORTH AMERICA INC

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Channel Manager

Open 33d

Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We design, engineer and market power tools and outdoor power equipment within our brand portfolio- EGO, FLEX and SKIL and for other highly respected private brands. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all.

Summary of Responsibilities:

The Channel Marketing Manager | EGO, is responsible for driving profitable share growth across the served markets by managing the development of the channel penetration and harmonization strategies. This includes developing marketing, sales, merchandising and digital strategies within and across channels which deliver top line sales targets and bottom-line profit with efficient utilization of working capital.

Brand Responsibility: EGO & EGO Commercial

Channel Responsibility: Key Strategic Dealer & National Distributor Accounts along with select strategic 3P marketplace customers

Job Qualifications:

Strategic Marketing & Assortment Planning

  • Long term strategic planning leadership.
  • Lead development and execution of cross-functional business plan & key objectives.
  • Lead brand strategy and positioning within assigned customers and channels.
  • Risk and opportunity planning and support.
  • Drive thought leadership into key specific channel expansion where applicable.

Channel & Customer Management

  • Identification and understanding of key channel partner objectives, behaviors, and strategies.
  • Lead customer line review, business review, seasonal review strategies and development.
  • Support National & Customer specific promotional planning, sales lift analysis and profitability expectations for dedicated channels and customers

Channel New Product Launch Planning & Execution

  • Develop and execute a comprehensive new product commercialization plan for key strategic customers in collaboration with brand, sales, product and the customer.
  • Lead strategy development and execution of channel specific new product launch materials, assets and programs.

Co-Marketing & Merchandising

  • Lead and develop fully integrated co-marketing campaign planning and execution with integrated media team, sales, customers and key channel partners.
  • Lead strategy, development and execution of compelling customers or channel specific sales & POP materials across all mediums.
  • Support budget management of customer and/or channel specific co-marketing & channel marketing budgets and activities in collaboration with sales & media team.
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