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APAYLATER FINANCIALS PTE. LTD.

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Channel Marketing Intern

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Job Description:

- Manage the execution, setup and scheduling of push notifications, EDM campaigns and website articles

- Support the team in optimising content performance through A/B testing of messaging, creatives and user segments

- Plan and execute paid ads content to drive app installs and usage, including creation of short-form videos (filming + video editing included) and A/B test initiatives to optimise conversions

- Track and analyse key engagement metrics such as open rate and click-through rate, providing insights and recommendations

- Monitor and apply best practices or emerging trends to push notifications, EDM and paid ads content

What We Are Looking For:

- Currently pursuing a degree in Marketing, Advertising or related fields

- Detail-oriented with good project management skills

- Interest in copywriting, CRM and digital marketing

- Experience or interest in filming, video editing and short-form content creation

- Comfortable working across different functions, such as Graphic Designers, Data and more

- Analytical mindset to translate data into actionable insights

- Creative and self-motivated individual

- Able to commit full-time for a minimum of 6 months

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