Channel Marketing Manager

Position Title: Channel Marketing Manager

Department: Marketing

Reporting To: Head of Marketing

Location: Hybrid (Chicago, Illinois or Dallas, Texas) 1 day/week in-office

AVANT is a platform for IT decision-making and the nation’s premier distributor for next-generation technologies. AVANT provides unique value to its extensive network of Trusted Advisors with original research, channel sales assistance, training, and tools to guide decision-making around IT services that promote business growth. From complex cloud designs to global wide-area network deployments to the latest in security services, AVANT sets the industry standard in enabling its partners and clients to make intelligent, data-driven decisions about services, technology and cost-effective communications.

Employees located in the Greater Chicagoland Area or Dallas/Frisco area are currently expected to work from the office 1 day per week; however, this is subject to change.

Role Overview

The Channel Marketing Manager plays a critical role in enabling AVANT’s growth by equipping Trusted Advisors and internal sales teams with the messaging, tools, and insights needed to win complex, high value technology decisions. This role is responsible for translating AVANT’s platform capabilities, partner ecosystem, and market intelligence into compelling go-to-market strategies and sales opportunities.

Working closely with sales leaders and channel managers as well as content, digital, and creative marketing peers, the Channel Marketing Manager connects strategy to execution, ensuring AVANT’s differentiated value is clearly articulated, consistently delivered, and measurable in impact across the ecosystem.

Key Responsibilities

Go-to-Market Strategy

· Define and oversee execution of B2B go-to-market strategies that support AVANT’s Trusted Advisor model, partner success, and revenue growth.

· Develop GTM playbooks that align messaging, positioning, packaging, and use cases across AVANT’s portfolio of next generation technology solutions.

· Support sales and channel teams with structured frameworks and collateral that reinforce AVANT’s role as a strategic advisor, not just a distributor.

Sales Content & Collateral

· Lead the development and ongoing optimization of sales assets that help acquire, educate, retain and grow the AVANT Trusted Advisor community.

· Own management of brand campaigns that amplify our value proposition to Trusted Advisors and the channel overall, ensuring they are far-reaching and impactful.

· Lead the creation of concise, high-impact marketing assets that simplify complex technology narratives and accelerate decision confidence.

Content Strategy, Thought Leadership & Education

· Develop campaigns, content themes, narratives, and thought leadership that reinforce AVANT’s position as an industry leader.

· Partner with stakeholders to translate data, insights, and capabilities into customer-ready stories and education assets.

· Constantly stay ahead of industry trends, identifying opportunities to turn these into thought-leadership content and/or messaging that can be woven into marketing outreach channels.

· Support client and internal sales team education across the lifecycle through collaborating on the development of guides, testimonials, training content, and other resources.

· Consistently refresh and refine onboarding and messaging collateral for sales teams.

Targeting, Insights & Performance Optimization

· Collaborate with sales and marketing leadership to define and refine ideal customer profiles to guide targeted GTM efforts.

· Work cross-functionally with sales, analytics, creative, content, and digital team members to ensure alignment and speed to market.

· Track adoption and performance of marketing and brand tools and content, delivering insights that inform continuous improvement and most effective distribution channels.

· Use data, feedback loops, and attribution intelligence to optimize messaging, content effectiveness, segmentation, and sales impact.