Channel Partner Manager
Posted Updated
Description
About the role
URL Factory is a SaaS and digital marketing company. Our CRM and automation products (Zea CRM, Zea Voice, Zea Play) help businesses capture leads, follow up automatically and close more sales.
Digital marketing agencies already bring us new customers in India as channel partners, and it works. We are hiring a Channel Partner Manager to find, sign and grow many more agency partners, so each one regularly refers or resells our products to their clients.
Key responsibilities
- Find agencies. Build and maintain a pipeline of digital marketing agencies, web design firms and marketing consultants across India, starting with Tamil Nadu and South India.
- Meet and pitch. Hold in-person and online meetings with agency owners. Explain the partner program, commission structure and how our products help their clients.
- Sign partners. Close partner agreements and complete partner onboarding: agreement, commission terms, demo account and partner kit.
- Activate partners. Train each new partner's team on the products and the referral process. Help them get their first deal within 60 days of signing.
- Support partner deals. Join partner client calls and demos when needed. Hand closed deals to our onboarding team with complete details.
- Grow active partners. Hold regular check-ins, share new offers and case studies, and follow up with partners who go quiet.
- Track everything in CRM. Log every agency, meeting, referred lead and deal. Register partner leads so ownership with our direct sales team is clear.
- Report weekly. Share partners signed, partners active, leads referred, deals closed and payments collected.
- Represent us at events. Attend networking events, BNI meetings and industry meetups to generate partner leads.
Who we're looking for
Must have
- 1–3 years in B2B sales, business development or partnerships
- Comfortable meeting business owners in person and pitching confidently
- Good spoken and written English and Tamil; Hindi is a plus
- Willing to travel locally and occasionally to other cities
- Own two-wheeler and a valid licence
- Disciplined follow-up; comfortable updating a CRM every day
Nice to have
- Experience selling to or working at a digital marketing agency
- Understanding of CRM, marketing automation, SEO, ads or social media services
- Existing network of agency owners or marketing freelancers
- Experience with channel sales, reseller or referral programs
Compensation and notes for HR
- Fixed: ₹20,000–25,000 per month, based on experience.
- Incentive: Monthly, on partner-sourced revenue that has been collected. Structure to be shared at offer stage.
- Travel: Local travel reimbursed as per company policy.
Screening questions for HR
- Have you sold to business owners face to face? Describe your best deal.
- Have you worked with or sold to digital marketing agencies?
- How many agency owners or marketing freelancers do you personally know?
- How do you follow up with a lead who stops responding?
- Are you comfortable with field travel 3–4 days a week?