Channel Sales Manager

Channel Strategy and Development

· Develop and execute a comprehensive channel sales strategy aligned with the company's overall business objectives.

· Identify, onboard, and manage channel partners, ensuring alignment with the company's market goals.

· Design and implement partner incentive programs to drive sales performance.

Relationship Management

· Build and maintain strong, long-term relationships with channel partners.

· Act as the primary point of contact for all partner-related inquiries and issues, ensuring timely resolution.

· Facilitate regular business reviews with partners to assess performance and identify growth opportunities.

Sales Target Achievement

· Collaborate with channel partners to meet or exceed sales targets.

· Monitor and report on channel sales performance, providing insights and recommendations for improvement.

· Coordinate with the internal sales team to manage joint opportunities and ensure seamless execution.

Partner Enablement and Training

· Develop and deliver training programs for channel partners on product knowledge, sales techniques, and value propositions.

· Provide marketing and technical support to enhance partner capability and effectiveness.

· Collaborate with the marketing team to create co-branded campaigns and promotional activities.

Market Intelligence

· Analyze market trends, competitive landscape, and customer needs to refine channel strategies.

· Provide feedback to internal teams on product development and service improvements based on partner and customer insights.

Compliance and Reporting

· Ensure all channel activities comply with the company's policies, industry standards, and regulatory requirements.

· Prepare and present detailed reports on channel sales performance, forecasts, and pipeline activities to senior leadership.

Requirements

· Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.

· MBA or equivalent postgraduate qualification is an advantage.

· Minimum of 7–10 years of experience in sales, with at least 3 years in channel or partner sales management, preferably in the business technology solutions industry.

· Proven track record of achieving sales targets and managing high-performing channel relationships.

· Experience in multi-industry client engagement is highly desirable.