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Channel Strategy Manager

Position Overview

Lead the development of national retail strategy, operating model, and governance of high-value retail channels, by leveraging data, insights and cross-functional alignment. This role serves as a bridge between HQ strategy and regional execution, and drives effective resource allocation, access planning, and channel performance optimization to enable sustainable and high-quality business growth.

Key Responsibilities

Channel Strategy & Access management

  • Define and develop national retail channel strategy, including channel segmentation, footprint planning, and prioritization frameworks

  • Tailor channel strategies across different market dynamics and regional policies

  • Lead the development of access strategies, including listing, maintenance and exit; coordinate retail access planning for new product launches, ensuring alignment between channel capabilities and brand strategy

Trade Investment & Commercial Strategy

  • Establish and optimize commercial policy and trade investment frameworks, including rebate, incentive models, and resource allocation, ensuring alignment of channel strategies with key business objectives

  • Develop ROI-driven evaluation models to assess effectiveness of channel investments and support management decision-making

  • Collaborate closely with Patient Engagement, BU, and other commercial teams to translate patient-centric strategies into scalable retail operating models

Governance & Execution Assurance

- Define governance frameworks to ensure consistent and compliant execution, including audit and performance monitoring

- Drive continuous improvement through data-driven insights and best practice standardization

Qualifications & Experience

  • Education: - Bachelor’s degree required; Master’s degree preferred (Business, Healthcare, Marketing or related field)

  • Professional Experience: 5+ years experience in pharmaceutical / healthcare industry, with relative experience in channel strategy, commercial excellence, or business insights; exposure to retail pharmacy / DTP channel / regional medical policy is a strong plus

  • Strategic Thinking & Data-Driven Insights: Exceptional strategic thinking, and problem-solving skills with strong data-driven analytical capabilities

  • Communication: Skilled at cross-functional collaboration within complex organizational structures

  • Languages: Fluent in English and Mandarin

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at !

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