Channel Strategy Supervisor/AM 通路策略主任/副理

1.Support integrated Channel strategy and ABP development.
a.Cooperate with key stakeholders to build up channel fact books and identify the key business drivers, channel gaps and market opportunities for business plan development.
b.Cooperate with key stakeholders to lead the workshop for business plan developing preparation.
c.Support to Integrated key marketing and commercial programs with channel insights to develop annual channel plans that deliver against volume and revenue targets.
d.Cooperate with key stakeholders to develop new initiative piloting program, using packaging and affordability strategies and superior outlet activation to drive recruitment, incidence, and transaction growth in targeting channel to accelerate vertical growth.
e.Cooperate with CL and customer team to accelerate the horizontal growth, by identifying key segment opportunities, developing and implementing customer acquisition strategies.
2.Delivery of channel volume and revenue objectives via execution optimization with key projects
a.Manage alignment of marketing, commercial and customer plans, to set up the key project to produce a highly synergistic and actionable calendar for designated channels / customers.
b.Manage alignment of execution targets by KPI tracking of core metrics as specified in each channel annual business plan.
c.Support marketing and commercial with channel subject matter expertise in the development of NPD initiatives, value chains evaluation and BTL plan coordination.
d.Support customer team to develop an annual customer plan through the channel strategy direction.
e.Co-work with cross function team for the mitigation plan to capture & achieve the business.
f.Provide channel performance analysis and reporting and adjust the plan as needed.
3.Build up integrated market & channel insight to identify the growth opportunity of business to support strategy developing
a.Work with key stakeholders to build integrated markets, channels and customer insights through market research, including shoppers, OBPPC, PITA and POE research…
b.Provide integrated commercial analyzing and insights, identify key business driver and business opportunity to support strategy development.
4.Project Management
a.Support channel strategy leader establishes key initiatives projects identified and managed by the ABP or the Executive Committee.
b.Manage stakeholder consistency to build and manage cross-functional project teams to deliver critical initiatives.
c.Manage project implementation, update schedules and lead coordinated cross-functional teams to deliver project results on time.
5.Support segmented Look of Success development
a.Support channel strategy leader to integrate OBBPC, RGM, shopper insights and trade marketing initiatives to develop and manage segmented Look of Success for every selected channel.
b.Support channel strategy leader to build and manage resources and capabilities to achieve LOS targets.