Charis Content Writer

Position Purpose:

The Charis Content Writer creates clear, compelling, on-brand copy that supports Charis Bible College’s mission of training disciples in the uncompromising truth of God’s Word. As the primary content role, the Content Writer owns Charis’ marketing copy and email campaigns, and provides writing support as needed for landing pages and other copy across the ministry. This role ensures all content is accurate, engaging, technically sound, and aligned with the Charis brand, while supporting strategic marketing and enrollment goals.

Essential Duties:

• Write and edit clear, compelling, on-brand copy across Charis’ marketing channels, adapting voice and tone to fit the audience and platform.
• Develop and maintain a consistent brand voice so all content reflects the Charis brand and mission.
• Research topics, audiences, and program offerings to produce accurate, relevant, and engaging content.
• Collaborate with the marketing team and other departments to translate strategic and enrollment objectives into effective copy.
• Proofread and edit content for clarity, grammar, spelling, tone, and adherence to brand standards.
• Write, build, and execute Charis’ email marketing campaigns, ensuring alignment with enrollment initiatives and strategic objectives.
• Maintain and update a coordinated email calendar.
• Build one-time, recurring, triggered, and dynamic campaigns using CRM and marketing automation tools.
• Maintain email lists and segment audiences according to campaign goals.
• Conduct A/B testing on subject lines, send times, content formats, and CTAs to optimize performance.
• Monitor campaign metrics, prepare regular reports, and recommend improvements for continuous performance gains.
• Ensure email designs are optimized, user-friendly, and mobile responsive.
• Support list growth, engagement, and retention activities that advance enrollment objectives and increase ROI.
• Design and edit logos and create graphics as needed.
• Create graphics for signs, billboards, publications, and other marketing avenues.
• Post content across social media platforms such as Facebook, TikTok, and Instagram.
• Interact with vendors as needed to secure high-quality marketing assets.
• Write and refine landing page copy to support campaigns, promotions, and enrollment initiatives.
• Provide copywriting support for web pages, promotional materials, and other marketing content as needed.
• Maintain marketing campaign statistics within the U.S. Extension SharePoint to evaluate campaign effectiveness year over year.
• Coordinate with other departments across the ministry to ensure a cohesive approach to projects and campaigns.
• Other duties as assigned.