CHG - Database Analytics - Manager

JOB TITLE: Manager
DEPARTMENT: Database Analytics
STATUS: Full-Time

JOB SUMMARY:

The Database Analytics Manager is responsible for overseeing the development, design, execution, and analysis of our guests' database marketing programs on all platforms. Responsible for managing database maintenance analytics, and direct mail/email operation which includes slots, table games, keno, sportsbook, and non-gaming.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Responsible for analyzing the effectiveness of all marketing activities, creating and analyzing reports for tracking of business results and ensuring data integrity.

Responsible for list management activities to include report requests and query requests.

Analyze player revenue trends, using player frequency information.

Guide development (best practices) and targeting criteria for all campaigns, based on promotion, data availability, and past performance

Ad hoc analyses as requested.

Under the direction of the Director of Database Analytics, the Database Analytics Manager will assist in supervising the Database Analytics team to ensure timely and accurate execution of all projects.

Interact well with others and be a positive influence on employee morale.

Uphold the company’s non-disclosure and confidentiality policies and agreements.

Work evening, weekend and holiday work hours as required.

QUALIFICATIONS

Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form

Superior organization skills

Outstanding Guest service skills

Must be at least 21 years of age

Minimum of five years of recent experience performing data analysis and working with large datasets

Casino experience required

Familiarity with Aristocrat Player tracking system and ability to navigate player information preferred.

Familiarity with Opera hotel system where guest/group history is preferred.

Team Management experience required

EDUCATION and/or EXPERIENCE

Bachelor’s degree in marketing, finance or related area; or equivalent combination of education and experience

Five (5) years' experience in database marketing and data analysis with strong background utilizing multiple databases

Knowledge of basic casino data and operations as it pertains to player gaming activity

Excellent verbal, written, and interpersonal skills

Superior organization and guest service abilities

CERTIFICATES, LICENSES, REGISTRATIONS

Must be able to obtain a Nevada State Gaming License.

Must meet sportsbook licensing requirements

LANGUAGE SKILLS

Must be able to effectively communicate in English.

MATHEMATICAL SKILLS

Must be able to analyze data from various angles and offer all viewpoints for review.

COMPUTER SKILLS

Technical proficiency and knowledge in MS Office (Word, Excel & Outlook).

Expert ability to query data and create statistical summaries and algorithms using coding languages (i.e., SQL, VBA, PL-SQL)

Ability to adapt/learn new software as acquired by the company for database analytics.

DISCLAIMER:
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).